Cocoa Butter Lip Therapy

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

9.6%

Market size, estimated

$196Ka year

Peak month

December2.5× the quietest month

Top search term

vaseline aloe20K searches a year

Listings sell for $11.53 on average, from $3.74 to $32.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.53 that is $6K to $9K a year per listing.

Average price

$11.53under the $15 to $100 sweet spot

Price range

$3.74–$32.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #591 within Lotions. It carries 2,902 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

95%

Out of stock, average day

3.5%

Average rank

#591in Lotions

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

2,902per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

78 months