Cocoa Butter Lip Balm

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

-32.9%

Conversion, latest week

15.9%

Market size, estimated

$535Ka year

Top search term

palmers lip balm54K searches a year

Listings sell for $9.62 on average, from $2.67 to $21.34. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $9.62 that is $38K to $48K a year per listing.

Average price

$9.62under the $15 to $100 sweet spot

Price range

$2.67–$21.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$38K–$48K

Returns

0.3%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #303 within Lip Care. It carries 5,080 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#303in Lip Care

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

5,080per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months