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Cocoa Butter for Baking

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -21.7% this quarter, so Cocoa Butter for Baking is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$374K/yr259K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
49%top-5 click share · 21 brands · 521 sellers

Flapen Score

Cocoa Butter for Baking against its category

The dotted line is the Beauty & Personal Care average. Past it, Cocoa Butter for Baking is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocoa Butter for Baking market on Amazon at a glance

Shoppers on Amazon United States searched for Cocoa Butter for Baking 259K times last year and spent an estimated $374K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
5.2%
Market size, estimated
$374Ka year
Peak month
February2.4× the quietest month
Top search term
cocoa butter for baking74K searches a year

02 · Price

A sale here is worth $27.89.

Listings sell for $27.89 on average, from $8.03 to $103.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $27.89 that is $7K to $14K a year per listing.

Average price
$27.89inside the $15 to $100 sweet spot
Price range
$8.03–$103.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #186 within Body Butters. It carries 1,083 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
87%
Out of stock, average day
6.3%
Average rank
#186in Body Butters
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,083per listing
Listings tracked
30

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Cocoa Butter for Baking products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

521

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

49%

Top 20: 89%

Open market

38%

  • Brand 116%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Cocoa Butter for Baking search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cocoa Butter for Baking search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocoa butter for baking74K/yr
  • cacao butter food grade35K/yr
  • cocoa butter food grade28K/yr
  • cocoa butter wafers27K/yr
  • cocoa butter for cooking17K/yr
  • organic cacao butter14K/yr
  • refined cocoa butter10K/yr
  • cocoa butter food9K/yr
  • edible cocoa butter12K/yr
  • cocoa butter for chocolate making11K/yr

Reviews and returns

What reviews say buyers love and hate about Cocoa Butter for Baking

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Smell”
0.5%of orders come back
“no smell”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cocoa Butter for Baking questions

Answered from the same tracked data.