Cocoa Butter Body Wash

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.

Searches, last 12 months

306K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

8.9%

Market size, estimated

$341Ka year

Peak month

August2.7× the quietest month

Top search term

dove coconut body wash59K searches a year

Listings sell for $12.56 on average, from $6.94 to $33.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $12.56 that is $19K to $25K a year per listing.

Average price

$12.56under the $15 to $100 sweet spot

Price range

$6.94–$33.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$25K

Returns

0.3%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Cleansers. It carries 9,134 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#224in Cleansers

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

9,134per listing

Listings tracked

13

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

69 months