cocoa butter body wash
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.94–$33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Market size
Good$341K$341K/yr · 306K searches
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad9,134.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cocoa butter body wash is a $341K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar–Apr–Aug. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cocoa butter body wash market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $314K–$377K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
95
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Dove76%
- Olay8%
- Suave7%
- Palmer's4%
- OGX3%
- Native3%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — +3.1% search growth over the last 90 days.Peak months: Feb, Mar, Apr, Aug · busiest ÷ quietest = 2.7×
Top cocoa butter body wash search terms
- dove coconut body wash59K/yr
- cocoa butter body wash36K/yr
- palmers body wash30K/yr
- dove body wash coconut31K/yr
- dove coconut24K/yr
- suave cocoa butter and shea body wash12K/yr
- olay coconut body wash14K/yr
- dove restore body wash14K/yr
- coco butter body wash12K/yr
- olay body wash coconut12K/yr
Top cocoa butter body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove 24hr Lotion Body Wash Restore Coconut & Cocoa Butter 30.6 oz | Moisturizing body wash with MicroMoisture for 24-hour hydration and soft skin
Dove$10.134.8★2,632 rev
Dove 24hr Lotion Body Wash Pamper Shea Butter & Vanilla 30.6 oz | Moisturizing body wash with MicroMoisture for 24-hour hydration and lotion-soft skin
Dove$10.164.8★3,303 rev
Dove 24hr Lotion Body Wash Indulge Warm Vanilla & Sweet Cream 20 oz | Moisturizing body wash with MicroMoisture for silky-soft skin
Dove$7.684.4★801 rev
Dove Body Wash Restore Coconut & Cocoa Butter for 24hr Lotion-Soft Skin Moisturizing Skin Cleanser with No Sulfates No Parabens 20 oz
Dove$7.954.7★6,108 rev
Olay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Shea Butter Scent 35 fl oz
Olay$10.534.8★8,735 rev
Newest
by launch dateOlay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Shea Butter Scent 35 fl oz
Olay$10.538,735 rev
Olay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Coconut Oil Scent 35 fl oz
Olay$10.761,679 rev
Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz
Native$11.43867 rev
Dove 24hr Lotion Body Wash Indulge Warm Vanilla & Sweet Cream 20 oz | Moisturizing body wash with MicroMoisture for silky-soft skin
Dove$7.68801 rev
Suave Moisturizing Body Wash Cocoa Butter and Shea with Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6
Suave$18.522,190 rev
Trending
90-day click momentumOlay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Shea Butter Scent 35 fl oz
Olay$10.534.8★
Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz
Native$11.434.7★
Suave Moisturizing Body Wash Cocoa Butter and Shea with Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6
Suave$18.524.8★
Olay Body Wash for Women Ultra Moisture 24/7 Moisture Barrier Repair Hydrating Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend For All Skin Types Coconut Oil Scent 35 fl oz
Olay$10.764.8★
Dove 24hr Lotion Body Wash Indulge Warm Vanilla & Sweet Cream 20 oz | Moisturizing body wash with MicroMoisture for silky-soft skin
Dove$7.684.4★
What buyers say about cocoa butter body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Goes on Smooth”
“Very Moisturizing”
“Excellent Product”
“GREAT VALUE”
“Helps with your dry skin”
“Good lather”
“clean”
“great for sensitive skin too”
“it works as advertised”
What buyers complain about
“Smells weird”
“Defective pump”
“the bottle did leak a little”
“Allergic to it”
“No moisturizing effect seen”
“Little sticky”
“I don't feel like it's making my dry skin drier”
“does have a little bit thicker consistency due to the high cocoa butter content”
“Misleading”
“My skin went a burning bright red and wrinkly”
Top return reasons
Common questions
- Is cocoa butter body wash profitable to sell on Amazon United States?
- The niche generates $341K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the cocoa butter body wash niche?
- 6 brands and 95 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in cocoa butter body wash?
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.3%.
- When does demand for cocoa butter body wash peak?
- Demand peaks in Feb–Mar–Apr–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the cocoa butter body wash niche?
- Listings span $6.94–$33.82; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 9,134 reviews — the moat a new listing must climb.