Cocoa Butter
MaybeShoppers spend an estimated $6.0M a year here. But the top 5 brands take 95% of clicks, so Cocoa Butter is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $6.0M/yr5.2M searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 50%top-5 click share · 9 brands · 112 sellers
Flapen Score
Cocoa Butter against its category
The dotted line is the Beauty & Personal Care average. Past it, Cocoa Butter is stronger. Inside it, weaker.
Market
The Cocoa Butter market on Amazon at a glance
Shoppers on Amazon United States searched for Cocoa Butter 5.2M times last year and spent an estimated $6.0M. The top 5 brands take 95% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.0M a year.
- Searches, last 12 months
- 5.2M
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $6.0Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- cocoa butter1.3M searches a year
02 · Price
A sale here is worth $11.81.
Listings sell for $11.81 on average, from $4.15 to $32.70. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $11.81 that is $118K to $148K a year per listing.
- Average price
- $11.81under the $15 to $100 sweet spot
- Price range
- $4.15–$32.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $118K–$148K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #45 within Body Butters. It carries 16,219 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #45in Body Butters
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 16,219per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Cocoa Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Palmers Cocoa Butter Formula Daily Skin Therapy Solid Lotion with Vitamin E Body Moisturizer for Extremely Dry Skin Softens and Soothes 7.25 Ounces (Pack of 1)
- Price
- $7.52
- Rating
- 4.8/5
- Reviews
- 35,819
- Age
- 19y ago

Palmers Cocoa Butter Formula Daily Skin Therapy Body Lotion 33.8 Oz Pump Bottle Intensive Moisturizer for Dry and Eczema-Prone Skin Enriched with Vitamin E Helps Provide 48-Hour Deep Hydration
- Price
- $12.58
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 8y ago

Palmers Cocoa Butter Formula Daily Skin Therapy Cocoa Butter Body Lotion for Dry Skin Hand & Body Moisturizer Pump Bottle 13.5 Oz (Pack of 1)
- Price
- $6.56
- Rating
- 4.8/5
- Reviews
- 43,794
- Age
- 21y ago

Motherland Goods Natural Cocoa Butter Chunks - Organic & Raw Unrefined Body Moisturizer for Sensitive Skin Anti-Aging Scars & Eczema Relief - Premium Raw Butter From Ghana (4 Oz)
- Price
- $12.28
- Rating
- 4.6/5
- Reviews
- 734
- Age
- 1y ago

Palmers Cocoa Butter Formula Daily Skin Therapy Solid Formula 7.25 Ounces (Pack of 3) .pack
- Price
- $21.86
- Rating
- 4.8/5
- Reviews
- 35,819
- Age
- 7y ago
Trending
estimated 90-day click momentum
Palmers Cocoa Butter Formula Daily Skin Therapy Body Lotion 33.8 Oz Pump Bottle Intensive Moisturizer for Dry and Eczema-Prone Skin Enriched with Vitamin E Helps Provide 48-Hour Deep Hydration
- Price
- $12.58
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 8y ago

Organic Raw Cocoa Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory / White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
- Price
- $15.13
- Rating
- 4.3/5
- Reviews
- 1,991
- Age
- 3y ago

Yajna Organic Raw Cocoa Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 4 OZ/115 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
- Price
- $7.00
- Rating
- 4.5/5
- Reviews
- 2,910
- Age
- 3y ago

Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce
- Price
- $9.17
- Rating
- 4.6/5
- Reviews
- 48,009
- Age
- 12y ago

Palmers Cocoa Butter Formula Massage Lotion For Stretch Marks Pregnancy Skin Care Belly Cream with Collagen Elastin Argan OIl and Shea Butter 8.5 Ounces
- Price
- $7.13
- Rating
- 4.6/5
- Reviews
- 54,241
- Age
- 16y ago
Newest
by launch date
Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
- Price
- $13.61
- Rating
- 4.7/5
- Reviews
- 1,958
- Age
- 1y ago

Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion 13.5 Oz Daily Moisturizing Lotion for Dry Skin with Shea Butter & Vitamin E Hydrates & Protects Helps Provide 48-Hour Deep Moisture
- Price
- $6.75
- Rating
- 4.7/5
- Reviews
- 1,845
- Age
- 1y ago

Motherland Goods Natural Cocoa Butter Chunks - Organic & Raw Unrefined Body Moisturizer for Sensitive Skin Anti-Aging Scars & Eczema Relief - Premium Raw Butter From Ghana (4 Oz)
- Price
- $12.28
- Rating
- 4.6/5
- Reviews
- 734
- Age
- 1y ago

Palmers Coconut Oil Formula Brazilian Coco Cream with Vitamin E 8.8 Fl Oz Whipped Bum Bust & Body Cream Helps with Skin Tightening & Firming
- Price
- $12.07
- Rating
- 4.6/5
- Reviews
- 2,793
- Age
- 2y ago

Yajna Organic Raw Cocoa Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
- Price
- $15.87
- Rating
- 4.5/5
- Reviews
- 2,910
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
112
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 84%
Open market
4%
- Palmer's76%
- Yajna8%
- Motherland Goods4%
- NIVEA4%
- Bless International3%
- Queen Helene2%
- Open — no brand owns it (3 brands, 4%)
Demand
Cocoa Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cocoa Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cocoa butter1.3M/yr
- palmers772K/yr
- palmers cocoa butter lotion677K/yr
- cocoa butter lotion493K/yr
- palmers cocoa butter373K/yr
- palmer359K/yr
- palmers lotion180K/yr
- coco butter175K/yr
- coco butter body lotion153K/yr
- cocoa butter raw141K/yr
Reviews and returns
What reviews say buyers love and hate about Cocoa Butter
We read the reviews and the return reasons for every product selling here.
“Chemical Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cocoa Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









