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Coco Beauty Neck Cream

Fail

Demand is soft, at -96.2% this quarter, so Coco Beauty Neck Cream is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$62K/yr64K searches / yr
90-day growth
-96.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Coco Beauty Neck Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Coco Beauty Neck Cream is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coco Beauty Neck Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Coco Beauty Neck Cream 64K times last year and spent an estimated $62K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-96.2%
Conversion, latest week
5.1%
Market size, estimated
$62Ka year
Peak month
August206.5× the quietest month
Top search term
peaq neck firming cream55K searches a year

02 · Price

A sale here is worth $18.90.

Listings sell for $18.90 on average, from $9.64 to $26.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.90 that is $2K to $5K a year per listing.

Average price
$18.90inside the $15 to $100 sweet spot
Price range
$9.64–$26.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.4% of listings are out of stock. The average listing ranks #228 within Neck & Décolleté. It carries 536 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
30.4%
Average rank
#228in Neck & Décolleté
Average rating
3.96 starsAmazon United States average 4.42 stars
Average reviews
536per listing
Listings tracked
5

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Coco Beauty Neck Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 218%
  • Brand 317%
  • Brand 416%

Demand

Coco Beauty Neck Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 206.5×

Reviews and returns

What reviews say buyers love and hate about Coco Beauty Neck Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Coco Beauty Neck Cream questions

Answered from the same tracked data.