Is coco beauty eye patch profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Launch it (56/100).

How competitive is the coco beauty eye patch niche?

4 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coco beauty eye patch?

Top complaints mined from reviews: Functionality-Overall, Residue, Moist/Dry. The return rate is 1.0%.

What does it cost to enter the coco beauty eye patch niche?

Listings span $10.02–$64.84; the average listing price is $40.79 (sweet spot $15–$100). The average incumbent carries 3,697 reviews — the moat a new listing must climb.

coco beauty eye patch

Launch it

A $1.4M/yr market growing +0.8% this quarter with returns at 1.0% — clears our launch bar.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.79

avg listing price — sweet spot $15–$100

Price range

Great$10.02–$64.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 374K searches

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,696.5

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coco beauty eye patch is a $1.4M/yr Amazon United States market (374K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

coco beauty eye patch market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Conversion rate: 9.2%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 31%
Out of stock: 14.9%
Avg brand age: 48 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Peter Thomas Roth93%
grace & stella3%
BIODANCE2%
Summer Fridays2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 39 weeks — +0.8% search growth over the last 90 days.

Open Trend

Top coco beauty eye patch search terms

peter thomas roth eye patches271K/yr +14.0%8.4% conv.
peter roth eye patches17K/yr +22.9%7.2% conv.
eye patches peter thomas roth9K/yr -11.7%8.5% conv.
thomas roth eye patches7K/yr -4.6%11.4% conv.
peter thomas eye patches5K/yr +17.4%6.0% conv.
under eye patches peter thomas roth4K/yr -23.6%8.3% conv.
peter thomas roth eye patch4K/yr -4.3%7.2% conv.
peter thomas roth under eye patches3K/yr +27.6%6.7% conv.
peter thomas roth eye mask2K/yr -31.2%6.2% conv.
serene skincare eye patches22K/yr -98.4%0.0% conv.

All search terms

Top coco beauty eye patch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Peter Thomas Roth | Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches | Hyaluronic Acid Eye Masks for Hydration and Dark Circles

Peter Thomas Roth$48.874.3★1,074 rev

Peter Thomas Roth | 24K Gold Firming Hydra-Gel Eye Patches | Gold-Infused Eye Mask Patches for Fine Lines Crows Feet and Dark Circles

Peter Thomas Roth$64.844.3★1,621 rev

Peter Thomas Roth | Instant FIRMx Collagen Tightening Eye Patches | Eye Patches For Firming Under-Eye Bags & Wrinkles | Eye Masks For Puffiness

Peter Thomas Roth$34.024.1★254 rev

Peter Thomas Roth | Peptide Skinjection Peptide-Infused Face & Eye Tape | Face Tape For Wrinkles and Aging Skin | Peptide Face Tape

Peter Thomas Roth$34.773.6★49 rev

Peter Thomas Roth | Cucumber De-Tox Hydra-Gel Eye Patches | Cucumber Extract Eye Mask Patches for Puffiness and Dark Circles

Peter Thomas Roth$47.564.3★1,203 rev

Newest

by launch date

Peter Thomas Roth | Peptide Skinjection Peptide-Infused Face & Eye Tape | Face Tape For Wrinkles and Aging Skin | Peptide Face Tape

Peter Thomas Roth$34.7749 rev

2mo ago

BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)

BIODANCE$20.841,768 rev

6mo ago

Peter Thomas Roth | Full-Size Water Drench Essentials 2-Piece Face & Eye Kit | Hyaluronic Acid Skincare Set Moisturizer and Eye Masks

Peter Thomas Roth$50.9720 rev

8mo ago

Peter Thomas Roth | Full-Size Vitamin C & Hyaluronic Eye Patches 2-Piece Kit

Peter Thomas Roth$50.8088 rev

1y ago

Peter Thomas Roth | Instant FIRMx Collagen Tightening Eye Patches | Eye Patches For Firming Under-Eye Bags & Wrinkles | Eye Masks For Puffiness

Peter Thomas Roth$34.02254 rev

1y ago

What buyers say about coco beauty eye patch

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry13%

“Super moisturizing”

Quality-Overall12%

“Improved product”

Value For Money8%

“value for money”

Soft Feel7%

“The skin also feels much softer”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“it does what they claim”

Wrinkle4%

“It helps with the wrinkles”

Suitability Combination Skin4%

“They feel so good on the skin”

Comfort-Overall3%

“Very comfy”

Efficiency3%

“They're effective in the capacity I mentioned”

What buyers complain about

Functionality-Overall16%

“It did not work as indicated”

Residue11%

“White residue”

Moist/Dry10%

“Dried out”

Value For Money9%

“it's expensive”

Allergies5%

“Skin reaction”

Symptom Reduction4%

“Didnt notice any improvement”

Color3%

“the redness showed up”

Wrinkles3%

“wrinkles under my eyes”

Skin Health3%

“Burned my skin”

Advertised Vs Actual Product3%

“Misleading Advertisement”

Top return reasons

Functionality-Overall28%

Advertised Vs Actual Product18%

Moist/Dry9%

Residue8%

Value For Money6%

Defective Material/Parts4%

Adhesion/Stickiness3%