coco and eve gradual tanning lotion
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$24.31avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$11.40–$38.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,574.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 12K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coco and eve gradual tanning lotion is a $28K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
coco and eve gradual tanning lotion market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $18K–$24K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Coco & Eve87%
- Tanologist7%
- Bondi Sands6%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +22.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.6×
Top coco and eve gradual tanning lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coco & Eve Gradual Tanning Lotion - Streak-Free Hydrating Sunless Self Tanner Fast-Drying Buildable Natural Glow Infused with Moisturizing Hyaluronic Acid Vegan Cruelty Free | 6.76 Fl Oz
Coco & Eve$27.433.9★375 rev
Tanologist Hydrating Daily Glow Body Lotion Medium/Dark Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
Tanologist$11.404.4★977 rev
Coco & Eve Self Tanner Foam Kit - (Medium) Streak-Free Sunless Tanning Mousse Tropically Scented Natural Looking Tan & Included Mitt Applicator Vegan Cruelty Free | Sunny Honey Bali Bronzing
Coco & Eve$38.974.5★6,045 rev
Bondi Sands Everyday Gradual Tanning Milk | Long-lasting Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin 12.68 Fl Oz
Bondi Sands$19.454.2★14,901 rev
Newest
by launch dateCoco & Eve Gradual Tanning Lotion - Streak-Free Hydrating Sunless Self Tanner Fast-Drying Buildable Natural Glow Infused with Moisturizing Hyaluronic Acid Vegan Cruelty Free | 6.76 Fl Oz
Coco & Eve$27.43375 rev
Tanologist Hydrating Daily Glow Body Lotion Medium/Dark Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
Tanologist$11.40977 rev
Coco & Eve Self Tanner Foam Kit - (Medium) Streak-Free Sunless Tanning Mousse Tropically Scented Natural Looking Tan & Included Mitt Applicator Vegan Cruelty Free | Sunny Honey Bali Bronzing
Coco & Eve$38.976,045 rev
Bondi Sands Everyday Gradual Tanning Milk | Long-lasting Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin 12.68 Fl Oz
Bondi Sands$19.4514,901 rev
Trending
90-day click momentumCoco & Eve Self Tanner Foam Kit - (Medium) Streak-Free Sunless Tanning Mousse Tropically Scented Natural Looking Tan & Included Mitt Applicator Vegan Cruelty Free | Sunny Honey Bali Bronzing
Coco & Eve$38.974.5★
Bondi Sands Everyday Gradual Tanning Milk | Long-lasting Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin 12.68 Fl Oz
Bondi Sands$19.454.2★
Coco & Eve Gradual Tanning Lotion - Streak-Free Hydrating Sunless Self Tanner Fast-Drying Buildable Natural Glow Infused with Moisturizing Hyaluronic Acid Vegan Cruelty Free | 6.76 Fl Oz
Coco & Eve$27.433.9★
Tanologist Hydrating Daily Glow Body Lotion Medium/Dark Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
Tanologist$11.404.4★
What buyers say about coco and eve gradual tanning lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Natural color”
“Smells amazing”
“Decent lotion”
“Easy application”
“feels great on the skin”
“Natural glow”
“Goes on easy”
“Hydrating & Soft”
“Great price”
“Goes on smooth”
What buyers complain about
“Gross smell”
“No color has developed”
“Doesnt work”
“A waste of money”
“It is not super moisturizing”
“Allergy”
“Junk”
“My pump stopped working”
“the FOAM PUMP BROKE ON MY SECOND USE”
“saw very little color change”
Top return reasons
Common questions
- Is coco and eve gradual tanning lotion profitable to sell on Amazon United States?
- The niche generates $28K/yr across 4 tracked products. 90-day search growth is +22.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the coco and eve gradual tanning lotion niche?
- 3 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coco and eve gradual tanning lotion?
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.8%.
- When does demand for coco and eve gradual tanning lotion peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.6× the quietest.
- What does it cost to enter the coco and eve gradual tanning lotion niche?
- Listings span $11.40–$38.97; the average listing price is $24.31 (sweet spot $15–$100). The average incumbent carries 5,575 reviews — the moat a new listing must climb.