Coco and Eve Gradual Tanning Lotion
FailThe top 5 products take 100% of clicks, so Coco and Eve Gradual Tanning Lotion is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $28K/yr12K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 16 sellers
Flapen Score
Coco and Eve Gradual Tanning Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Coco and Eve Gradual Tanning Lotion is stronger. Inside it, weaker.
Market
The Coco and Eve Gradual Tanning Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Coco and Eve Gradual Tanning Lotion 12K times last year and spent an estimated $28K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $28Ka year
- Peak month
- April5.6× the quietest month
- Top search term
- coco and eve gradual tanning lotion9K searches a year
02 · Price
A sale here is worth $24.31.
Listings sell for $24.31 on average, from $11.40 to $38.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $24.31 that is $2K to $6K a year per listing.
- Average price
- $24.31inside the $15 to $100 sweet spot
- Price range
- $11.40–$38.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Sunscreens & Tanning Products. It carries 5,575 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Sunscreens & Tanning Products
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 5,575per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Coco and Eve Gradual Tanning Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coco & Eve Gradual Tanning Lotion - Streak-Free Hydrating Sunless Self Tanner Fast-Drying Buildable Natural Glow Infused with Moisturizing Hyaluronic Acid Vegan Cruelty Free | 6.76 Fl Oz
- Price
- $27.43
- Rating
- 3.9/5
- Reviews
- 375
- Age
- 1y ago

Tanologist Hydrating Daily Glow Body Lotion Medium/Dark Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
- Price
- $11.40
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 3y ago

Coco & Eve Self Tanner Foam Kit - (Medium) Streak-Free Sunless Tanning Mousse Tropically Scented Natural Looking Tan & Included Mitt Applicator Vegan Cruelty Free | Sunny Honey Bali Bronzing
- Price
- $38.97
- Rating
- 4.5/5
- Reviews
- 6,045
- Age
- 5y ago

Bondi Sands Everyday Gradual Tanning Milk | Long-lasting Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin 12.68 Fl Oz
- Price
- $19.45
- Rating
- 4.2/5
- Reviews
- 14,901
- Age
- 10y ago
Trending
estimated 90-day click momentum
Coco & Eve Self Tanner Foam Kit - (Medium) Streak-Free Sunless Tanning Mousse Tropically Scented Natural Looking Tan & Included Mitt Applicator Vegan Cruelty Free | Sunny Honey Bali Bronzing
- Price
- $38.97
- Rating
- 4.5/5
- Reviews
- 6,045
- Age
- 5y ago

Bondi Sands Everyday Gradual Tanning Milk | Long-lasting Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin 12.68 Fl Oz
- Price
- $19.45
- Rating
- 4.2/5
- Reviews
- 14,901
- Age
- 10y ago

Coco & Eve Gradual Tanning Lotion - Streak-Free Hydrating Sunless Self Tanner Fast-Drying Buildable Natural Glow Infused with Moisturizing Hyaluronic Acid Vegan Cruelty Free | 6.76 Fl Oz
- Price
- $27.43
- Rating
- 3.9/5
- Reviews
- 375
- Age
- 1y ago

Tanologist Hydrating Daily Glow Body Lotion Medium/Dark Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
- Price
- $11.40
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 3y ago
Newest
by launch date
Coco & Eve Gradual Tanning Lotion - Streak-Free Hydrating Sunless Self Tanner Fast-Drying Buildable Natural Glow Infused with Moisturizing Hyaluronic Acid Vegan Cruelty Free | 6.76 Fl Oz
- Price
- $27.43
- Rating
- 3.9/5
- Reviews
- 375
- Age
- 1y ago

Tanologist Hydrating Daily Glow Body Lotion Medium/Dark Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
- Price
- $11.40
- Rating
- 4.4/5
- Reviews
- 977
- Age
- 3y ago

Coco & Eve Self Tanner Foam Kit - (Medium) Streak-Free Sunless Tanning Mousse Tropically Scented Natural Looking Tan & Included Mitt Applicator Vegan Cruelty Free | Sunny Honey Bali Bronzing
- Price
- $38.97
- Rating
- 4.5/5
- Reviews
- 6,045
- Age
- 5y ago

Bondi Sands Everyday Gradual Tanning Milk | Long-lasting Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin 12.68 Fl Oz
- Price
- $19.45
- Rating
- 4.2/5
- Reviews
- 14,901
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Coco & Eve87%
- Tanologist7%
- Bondi Sands6%
Demand
Coco and Eve Gradual Tanning Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.6×
Reviews and returns
What reviews say buyers love and hate about Coco and Eve Gradual Tanning Lotion
We read the reviews and the return reasons for every product selling here.
“Gross smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coco and Eve Gradual Tanning Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









