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Coco and Eve Face Tanner

Fail

The top 5 products take 100% of clicks, so Coco and Eve Face Tanner is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$71K/yr30K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Coco and Eve Face Tanner against its category

The dotted line is the Beauty & Personal Care average. Past it, Coco and Eve Face Tanner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coco and Eve Face Tanner market on Amazon at a glance

Shoppers on Amazon United States searched for Coco and Eve Face Tanner 30K times last year and spent an estimated $71K. All 2 brands take every click. Demand peaks in Jan–Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
8.9%
Market size, estimated
$71Ka year
Peak month
March2.9× the quietest month
Top search term
coco and eve self tanner face10K searches a year

02 · Price

A sale here is worth $26.81.

Listings sell for $26.81 on average, from $26.02 to $28.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $26.81 that is $13K to $20K a year per listing.

Average price
$26.81inside the $15 to $100 sweet spot
Price range
$26.02–$28.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Sunscreens & Tanning Products. It carries 4,552 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Sunscreens & Tanning Products
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
4,552per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Coco and Eve Face Tanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Coco and Eve Face Tanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Apr · busiest ÷ quietest = 2.9×

Search terms

Top Coco and Eve Face Tanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coco and eve self tanner face10K/yr
  • coco and eve face tanner12K/yr
  • coco and eve face drops5K/yr
  • coco and eve face3K/yr

Reviews and returns

What reviews say buyers love and hate about Coco and Eve Face Tanner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
23%of negative reviews mention “Allergies”
1.1%of orders come back
“Allergic Reaction”
A buyer, on “Allergies”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Coco and Eve Face Tanner questions

Answered from the same tracked data.