Is coco and eve face tanner profitable to sell on Amazon United States?

The niche generates $71K/yr across 4 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (42/100).

How competitive is the coco and eve face tanner niche?

2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coco and eve face tanner?

Top complaints mined from reviews: Allergies, Color, Smell. The return rate is 1.1%.

When does demand for coco and eve face tanner peak?

Demand peaks in Jan–Mar–Apr; the busiest month runs 2.9× the quietest.

What does it cost to enter the coco and eve face tanner niche?

Listings span $26.02–$28.68; the average listing price is $26.81 (sweet spot $15–$100). The average incumbent carries 4,552 reviews — the moat a new listing must climb.

coco and eve face tanner

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$26.81

avg listing price — sweet spot $15–$100

Price range

Incredible$26.02–$28.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,551.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Market size

Bad$71K

$71K/yr · 30K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coco and eve face tanner is a $71K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar–Apr. Verdict: Skip it — 42/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

coco and eve face tanner market data

Units sold / yr: 3K–3K; avg 500–750/product
Revenue / yr: $67K–$80K; units × avg price
Conversion rate: 8.9%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Coco & Eve97%
St.Tropez3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Jan, Mar, Apr · busiest ÷ quietest = 2.9×

Open Trend

Top coco and eve face tanner search terms

coco and eve self tanner face10K/yr +5.5%7.7% conv.
coco and eve face tanner12K/yr -40.3%7.8% conv.
coco and eve face drops5K/yr +39.3%11.5% conv.
coco and eve face3K/yr +23.2%9.4% conv.

All search terms

Top coco and eve face tanner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coco & Eve Self Tanning Drops (Medium) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz

Coco & Eve$26.024.3★2,948 rev

Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz

Coco & Eve$26.404.0★3,098 rev

Coco & Eve Self Tanning Drops (Dark) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz

Coco & Eve$26.144.3★2,948 rev

St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz

St.Tropez$28.684.4★9,212 rev

Newest

by launch date

Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz

Coco & Eve$26.403,098 rev

3y ago

Coco & Eve Self Tanning Drops (Dark) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz

Coco & Eve$26.142,948 rev

5y ago

Coco & Eve Self Tanning Drops (Medium) - Customizable Gradual Face Tanner Hydrating Bronzing Drops with Hyaluronic Acid for a Natural Glowing Sunless Tan Vegan Cruelty Free | 1 Fl Oz

Coco & Eve$26.022,948 rev

5y ago

St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz

St.Tropez$28.689,212 rev

6y ago

What buyers say about coco and eve face tanner

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Natural color”

Smell13%

“It smells heavenly”

Brightness/Shine/Glow10%

“Natural glow”

Quality-Overall8%

“seems like theres a lot of good reviews”

Suitability Combination Skin8%

“The best thing about it is how amazing my skin feels”

Ease Of Use7%

“Ease of use”

Ease Of Application5%

“Easy application”

Value For Money3%

“It is very reasonably priced as well”

Moist/Dry3%

“dries quickly”

Efficiency2%

“It works great”

What buyers complain about

Allergies23%

“Allergic Reaction”

Color18%

“Its just not as dark as I expected”

Smell9%

“Smells burnt to me”

Functionality-Overall5%

“Barely works”

Value For Money3%

“Way too expensive”

Sensitivity-Overall3%

“Intense irritation”

Adhesion/Stickiness3%

“Wouldnt recommend its sticky”

Moist/Dry2%

“even the drops which can be added to a moisturizer can be very drying”

Color Fading/Discoloration2%

“discolored on certain parts of your face”

Durability2%

“Broke me out”

Top return reasons

Functionality-Overall22%

Color21%

Smell13%

Advertised Vs Actual Product12%

Defective Material/Parts4%

Value For Money4%

Size-Overall3%

Skin Health2%

Suitability Humid Weather2%

Product Condition2%

Common questions

Is coco and eve face tanner profitable to sell on Amazon United States?: The niche generates $71K/yr across 4 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (42/100).
How competitive is the coco and eve face tanner niche?: 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coco and eve face tanner?: Top complaints mined from reviews: Allergies, Color, Smell. The return rate is 1.1%.
When does demand for coco and eve face tanner peak?: Demand peaks in Jan–Mar–Apr; the busiest month runs 2.9× the quietest.
What does it cost to enter the coco and eve face tanner niche?: Listings span $26.02–$28.68; the average listing price is $26.81 (sweet spot $15–$100). The average incumbent carries 4,552 reviews — the moat a new listing must climb.