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Coach Wild Rose Perfume for Women

Fail

The top 5 brands take 100% of clicks, so Coach Wild Rose Perfume for Women is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$72K/yr65K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
96%top-5 click share · 1 brands · 3 sellers

Flapen Score

Coach Wild Rose Perfume for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Coach Wild Rose Perfume for Women is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coach Wild Rose Perfume for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Coach Wild Rose Perfume for Women 65K times last year and spent an estimated $72K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
1.4%
Market size, estimated
$72Ka year
Peak month
December3.1× the quietest month
Top search term
coach wild rose22K searches a year

02 · Price

A sale here is worth $77.90.

Listings sell for $77.90 on average, from $34.89 to $123.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $77.90 that is $8K to $19K a year per listing.

Average price
$77.90inside the $15 to $100 sweet spot
Price range
$34.89–$123.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #97,975 within Women's. It carries 763 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
28.8%
Average rank
#97,975in Women's
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
763per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Coach Wild Rose Perfume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Coach Wild Rose Perfume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Coach Wild Rose Perfume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coach wild rose22K/yr
  • coach wild rose perfume for women21K/yr
  • coach wild rose perfume9K/yr
  • wild rose coach perfume8K/yr
  • coach rose perfume6K/yr

Reviews and returns

What reviews say buyers love and hate about Coach Wild Rose Perfume for Women

We read the reviews and the return reasons for every product selling here.

92%of positive reviews mention “Smell”
100%of negative reviews mention “Smell”
0.1%of orders come back
“It's a scent that lacks sophistication”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Coach Wild Rose Perfume for Women questions

Answered from the same tracked data.