Coach for Men

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

0.8%

Market size, estimated

$1.3Ma year

Peak month

December2.2× the quietest month

Top search term

coach cologne for men243K searches a year

Listings sell for $146.12 on average, from $24.84 to $536.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $146.12 that is $15K to $37K a year per listing.

Average price

$146.12above the $15 to $100 sweet spot

Price range

$24.84–$536.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$15K–$37K

Returns

3.0%of orders · Amazon United States median 2.1%

34% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #3,902 within Men's. It carries 663 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

34%

Prime listings

97%

Out of stock, average day

11.4%

Average rank

#3,902in Men's

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

663per listing

Listings tracked

61

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

7Amazon's first-year sales bar

Average brand age

52 months