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coach dreams sunset perfume

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 40Conversion 9Competition 0Returns 100Price range 57Avg price 73Brand share 0Review moat 62Quality gap 13

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good$105.26

avg listing price — sweet spot $15–$100

Review moat

Good1,035.5

avg incumbent reviews — the moat a new listing must climb

Price range

Good$34.83–$149.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 65K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coach dreams sunset perfume is a $51K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

coach dreams sunset perfume market data

Units sold / yr
750–1K
avg 100–250/product
Revenue / yr
$79K–$105K
units × avg price
Conversion rate
0.8%
Avg BSR
#721
Page quality
0%
Prime
100%
Sponsored
50%
Out of stock
20.0%
Avg brand age
58 months
Avg seller age
157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Coach100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top coach dreams sunset perfume search terms

  • coach dreams sunset perfume23K/yr
  • coach sunset dreams perfume17K/yr
  • coach dreams sunset11K/yr
  • coach sunset perfume7K/yr
  • coach sunset5K/yr
  • coach dreams sunset perfume for women2K/yr
All search terms

Top coach dreams sunset perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$8K30%$15K45%$23K60%$31K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about coach dreams sunset perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“just happy smelling”

Value For Money11%

“Great price”

Durability4%

“lasts me all day”

Soft Feel3%

“Sweet and Refreshing”

Size-Overall3%

“Nice size”

Brightness/Shine/Glow3%

“Its light, very floral, a little sweet, very bright n light, and just happy smelling”

Advertised Vs Actual Product2%

“This is just right”

What buyers complain about

Durability50%

“Doesn't last long enough”

Smell17%

“I do not like over powering scents”

Common questions

Is coach dreams sunset perfume profitable to sell on Amazon United States?
The niche generates $51K/yr across 4 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (30/100).
How competitive is the coach dreams sunset perfume niche?
1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coach dreams sunset perfume?
Top complaints mined from reviews: Durability, Smell. The return rate is 0.1%.
When does demand for coach dreams sunset perfume peak?
Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the coach dreams sunset perfume niche?
Listings span $34.83–$149.94; the average listing price is $105.26 (sweet spot $15–$100). The average incumbent carries 1,036 reviews — the moat a new listing must climb.