Coach Cologne for Men

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

0.6%

Market size, estimated

$1.2Ma year

Peak month

December4.7× the quietest month

Top search term

coach men321K searches a year

Listings sell for $138.17 on average, from $29.92 to $366.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $138.17 that is $14K to $35K a year per listing.

Average price

$138.17above the $15 to $100 sweet spot

Price range

$29.92–$366.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$14K–$35K

Returns

3.3%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #4,060 within Men's. It carries 639 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

97%

Out of stock, average day

11.7%

Average rank

#4,060in Men's

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

639per listing

Listings tracked

60

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

52 months