Is coach blue cologne for men profitable to sell on Amazon United States?

The niche generates $90K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (41/100).

How competitive is the coach blue cologne for men niche?

1 brands and 2 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coach blue cologne for men?

Top complaints mined from reviews: Size-Overall, Smell. The return rate is 0.1%.

When does demand for coach blue cologne for men peak?

Demand peaks in Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the coach blue cologne for men niche?

Listings span $36.97–$111.96; the average listing price is $95.25 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.

coach blue cologne for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$36.97–$111.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$95.25

avg listing price — sweet spot $15–$100

Review moat

Good1,022.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Market size

Bad$90K

$90K/yr · 54K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, coach blue cologne for men is a $90K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

coach blue cologne for men market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $95K–$119K; units × avg price
Conversion rate: 1.7%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 20.0%
Avg brand age: 67 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Coach100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.8×

Open Trend

Top coach blue cologne for men search terms

coach blue cologne for men27K/yr +4.9%2.5% conv.
coach blue23K/yr +9.5%0.8% conv.
coach blue cologne4K/yr +3.4%1.7% conv.

All search terms

Top coach blue cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COACH Blue Eau de Toilette Spray 3.3 fl oz

Coach$110.424.7★1,920 rev

COACH Blue Eau de Toilette Spray 0.5 fl oz

Coach$36.974.7★1,920 rev

COACH Blue Eau de Toilette Spray 2.0 fl oz

Coach$91.214.7★1,920 rev

Coach Natural Grain Leather Plaza Bag

Coach$111.124.6★355 rev

Coach Man Blue 2 Piece Eau de Toilette Gift Set (Two Eau de Toilette Sprays)

Coach$111.961.0★1 rev

Newest

by launch date

Coach Natural Grain Leather Plaza Bag

Coach$111.12355 rev

6mo ago

COACH Blue Eau de Toilette Spray 0.5 fl oz

Coach$36.971,920 rev

1y ago

Coach Blue 3 Piece Eau de Toilette Gift Set (Eau de Toilette Spray Perfumed Shower Gel Pouch)

Coach$109.8518 rev

2y ago

Coach Man Blue 2 Piece Eau de Toilette Gift Set (Two Eau de Toilette Sprays)

Coach$111.961 rev

3y ago

COACH Blue Eau de Toilette Spray 3.3 fl oz

Coach$110.421,920 rev

6y ago

What buyers say about coach blue cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell81%

“Good manly scent”

Size-Overall6%

“Right size for day & night carry :)))”

Quality-Overall5%

“Good bag, seems well made, great value”

Advertised Vs Actual Product2%

“As described”

Durability2%

“As described, durable”

What buyers complain about

Size-Overall63%

“Wrong size”

Smell25%

“Fragrance doesnt last”

Top return reasons

Size-Overall63%

Length8%

Strap/String Quality8%

Color8%

Value For Money3%

Advertised Vs Actual Product3%

Handle Quality2%

Shape/Style2%

Stitch/Finish/Polish2%

Leather Quality1%

Common questions

Is coach blue cologne for men profitable to sell on Amazon United States?: The niche generates $90K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (41/100).
How competitive is the coach blue cologne for men niche?: 1 brands and 2 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coach blue cologne for men?: Top complaints mined from reviews: Size-Overall, Smell. The return rate is 0.1%.
When does demand for coach blue cologne for men peak?: Demand peaks in Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the coach blue cologne for men niche?: Listings span $36.97–$111.96; the average listing price is $95.25 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.