Coach Blue Cologne for Men

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

1.7%

Market size, estimated

$90Ka year

Peak month

December2.8× the quietest month

Top search term

coach blue cologne for men27K searches a year

Listings sell for $95.25 on average, from $36.97 to $111.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $95.25 that is $10K to $24K a year per listing.

Average price

$95.25inside the $15 to $100 sweet spot

Price range

$36.97–$111.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

100–250

Revenue per listing a year

$10K–$24K

Returns

0.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #165 within Men's. It carries 1,022 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

20.0%

Average rank

#165in Men's

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

1,022per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months