Cnd Base Coat

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

448K

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

2.5%

Market size, estimated

$145Ka year

Peak month

May3.7× the quietest month

Top search term

cnd vinylux nail polish colors78K searches a year

Listings sell for $12.98 on average, from $9.83 to $20.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.98 that is $3K to $6K a year per listing.

Average price

$12.98under the $15 to $100 sweet spot

Price range

$9.83–$20.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.2%of orders · Amazon United States median 2.1%

12% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #593 within Base & Top Coats. It carries 4,919 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

12%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#593in Base & Top Coats

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

4,919per listing

Listings tracked

26

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months