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club de nuit untold

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 62Growth 20Conversion 21Competition 41Returns 100Price range 95Avg price 94Brand share 0Review moat 71Quality gap 52

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$27.73–$88.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.65

avg listing price — sweet spot $15–$100

Review moat

Good663.05

avg incumbent reviews — the moat a new listing must climb

Market size

Good$550K

$550K/yr · 683K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, club de nuit untold is a $550K/yr Amazon United States market (683K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

club de nuit untold market data

Units sold / yr
6K–8K
avg 750–1,000/product
Revenue / yr
$286K–$381K
units × avg price
Conversion rate
1.7%
Avg BSR
#1,923
Page quality
0%
Prime
26%
Sponsored
74%
Out of stock
20.5%
Avg brand age
49 months
Avg seller age
132 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

129

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • MAISON ASRAR80%
  • AROMA CONCEPTS9%
  • Lusilushy6%
  • Keyali3%
  • Lattafa1%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -9.8% search growth over the last 90 days.
40K30KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 4.7×

Top club de nuit untold search terms

  • maison asrar231K/yr
  • vanilla voyage perfume234K/yr
  • vanilla voyage126K/yr
  • mason asrar14K/yr
  • vanilla voyage maison asrar28K/yr
  • maison asrar perfume19K/yr
  • maison asrar vanilla voyage7K/yr
  • vanilla voyage perfume maison asrar9K/yr
  • mason asrar perfume3K/yr
  • maison asrar perfumes5K/yr
All search terms

Top club de nuit untold products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$55K20%$110K30%$165K40%$220K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about club de nuit untold

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Delicious smell”

Durability6%

“It is lightweight and lasting”

Value For Money5%

“Good price”

Soft Feel2%

“Creamy, dreamy”

Quality-Overall2%

“Bottle quality is really nice”

Weight Light1%

“the gorgeous bottle is not heavy at all”

Gifting Purpose1%

“I love it so much got it as a birthday gift for myself”

Design-Overall1%

“The design is beautiful”

Color1%

“Nice color”

Advertised Vs Actual Product1%

“which is exactly what I was looking for”

What buyers complain about

Smell62%

“Bad smell”

Durability5%

“the pump stopped working after about a month”

Alcohol Content5%

“Smell like alcohol's”

Value For Money3%

“Not worth the money”

Quality-Overall2%

“Poor performance”

Weight Heavy1%

“heavy as all almost middle eastern do”

Leak-Proof1%

“the top of the bottle is leaking”

Advertised Vs Actual Product1%

“The hype is all marketing”

Moist/Dry1%

“It also caused immediate watery eyes within minutes of wearing it”

Allergies1%

“Allergic”

Common questions

Is club de nuit untold profitable to sell on Amazon United States?
The niche generates $550K/yr across 19 tracked products. 12 of 14 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (49/100).
How competitive is the club de nuit untold niche?
5 brands and 129 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in club de nuit untold?
Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
When does demand for club de nuit untold peak?
Demand peaks in Jan–Feb; the busiest month runs 4.7× the quietest.
What does it cost to enter the club de nuit untold niche?
Listings span $27.73–$88.56; the average listing price is $47.65 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.