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Club De Nuit Untold

Fail

The top 5 brands take 100% of clicks, so Club De Nuit Untold is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$550K/yr683K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
61%top-5 click share · 5 brands · 129 sellers

Flapen Score

Club De Nuit Untold against its category

The dotted line is the Beauty & Personal Care average. Past it, Club De Nuit Untold is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Club De Nuit Untold market on Amazon at a glance

Shoppers on Amazon United States searched for Club De Nuit Untold 683K times last year and spent an estimated $550K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $550K a year.

Searches, last 12 months
683K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
1.7%
Market size, estimated
$550Ka year
Peak month
January4.7× the quietest month
Top search term
maison asrar231K searches a year

02 · Price

A sale here is worth $47.65.

Listings sell for $47.65 on average, from $27.73 to $88.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $47.65 that is $36K to $48K a year per listing.

Average price
$47.65inside the $15 to $100 sweet spot
Price range
$27.73–$88.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$36K–$48K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #1,923 within Women's. It carries 663 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
26%
Out of stock, average day
20.5%
Average rank
#1,923in Women's
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
663per listing
Listings tracked
19

04 · Newcomers

12 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
12Amazon's first-year sales bar
Average brand age
49 months

Products

Top Club De Nuit Untold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

129

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 29%
  • Brand 36%
  • Brand 43%
  • Brand 51%

Demand

Club De Nuit Untold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 4.7×

Search terms

Top Club De Nuit Untold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maison asrar231K/yr
  • vanilla voyage perfume234K/yr
  • vanilla voyage126K/yr
  • mason asrar14K/yr
  • vanilla voyage maison asrar28K/yr
  • maison asrar perfume19K/yr
  • maison asrar vanilla voyage7K/yr
  • vanilla voyage perfume maison asrar9K/yr
  • mason asrar perfume3K/yr
  • maison asrar perfumes5K/yr

Reviews and returns

What reviews say buyers love and hate about Club De Nuit Untold

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
62%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad smell”
A buyer, on “Smell”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Club De Nuit Untold questions

Answered from the same tracked data.