Is clown makeup profitable to sell on Amazon United States?

The niche generates $732K/yr across 22 tracked products. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the clown makeup niche?

5 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clown makeup?

Top complaints mined from reviews: Color, Paint Quality, Moist/Dry. The return rate is 1.9%.

When does demand for clown makeup peak?

Demand peaks in Oct–Nov; the busiest month runs 17.0× the quietest.

What does it cost to enter the clown makeup niche?

Listings span $5.79–$121.51; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 6,963 reviews — the moat a new listing must climb.

clown makeup

Worth a look

Shows a sweet-spot price point ($21.83 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Avg price

Great$21.83

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$5.79–$121.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$732K

$732K/yr · 750K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+22.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,963.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clown makeup is a $732K/yr Amazon United States market (750K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

clown makeup market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $655K–$873K; units × avg price
Conversion rate: 4.5%
Avg BSR: #138
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

Mehron82%
UCANBE11%
LOKFAR3%
Rubies2%
Drawdart2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 17.0×

Open Trend

Top clown makeup search terms

mehron140K/yr +35.8%2.0% conv.
mehron face paint198K/yr +16.0%3.0% conv.
clown makeup144K/yr +36.6%3.2% conv.
mehron makeup54K/yr +17.9%1.0% conv.
clown makeup kit50K/yr +17.2%3.7% conv.
clown face paint24K/yr +26.7%4.0% conv.
mehron clown white17K/yr +11.8%8.2% conv.
clown white makeup14K/yr +13.8%5.3% conv.
mehron body paint20K/yr +14.2%1.4% conv.
clown white8K/yr +18.9%4.4% conv.

All search terms

Top clown makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mehron Makeup Clown White Professional Face Paint Cream Makeup | White Face Paint for Stage Film Cosplay & Mime | Halloween Clown 2.25 oz (65g) | Made in the USA

Mehron$11.954.6★14,104 rev

Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Perfect for Halloween .75 oz (21 g) (White) | Made in the USA

Mehron$17.454.4★13,523 rev

Mehron Makeup Skin Prep Pro Mattifying Skin Toner | Long Lasting Pre-Makeup Primer 4 fl oz (120 ml) | Made in the USA

Mehron$17.674.5★2,620 rev

Mehron Makeup Paradise Makeup AQ 30 Color Pro Palette | Magnetic and Refillable Palette | Body Paint & Face Paint | Costumes SFX Halloween & Cosplay | Made in the USA

Mehron$121.514.8★1,520 rev

UCANBE Athena Face Body Paint Oil Palette 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g

UCANBE$20.264.5★14,459 rev

Newest

by launch date

3 Colors Face & Body Paint [Black White Red] + 3pc Sponge & Brush Baseball Eye Black for Sports Face-Painting Halloween Makeup Kit for Zombie Clown Vampire Skeleton Joker Costume Makeup

LOKFAR$6.91130 rev

1y ago

Drawdart Clown White Face Paint Stick Portable Eye Black Stick for Sports Full-coverage Cream Face Paint for Halloween SFX Makeup Cosplay Joker Costume Parties Cream Grease Sticks

Drawdart$5.79526 rev

1y ago

UCANBE Athena Face Body Paint Oil Palette + Translucent Setting Powder + 10PCS Brushes Set Professional Non Toxic Face Painting Pallet Kit for Halloween SFX Cosplay Clown Makeup for Women Adults

UCANBE$28.902,668 rev

4y ago

UCANBE Face Body Paint Oil Palette + 10 Pcs Brushes Set Professional 15 Colors Face Painting Makeup Kit for Halloween Cosplay SFX Parties Theater Stage Artist Costume Festival

UCANBE$11.962,841 rev

5y ago

UCANBE Athena Face Body Paint Oil Palette 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g

UCANBE$20.2614,459 rev

5y ago

What buyers say about clown makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“The colors are pretty”

Quality-Overall11%

“Excellent product”

Paint Quality10%

“High quality paint, worth price”

Value For Money7%

“Great value”

Coverage5%

“Excellent coverage”

Durability5%

“Durable, long lasting”

Ease Of Use5%

“Easy to use”

Ease Of Application4%

“They apply evenly”

Advertised Vs Actual Product4%

“Correct description”

Soft Feel3%

“its super creamy”

What buyers complain about

Color11%

“Not only was the color not vibrant”

Paint Quality8%

“Smells a bit like paint thinner”

Moist/Dry6%

“Dry”

Product Condition6%

“Came used”

Allergies5%

“Allergic reaction”

Adhesion/Stickiness4%

“Dont get this its really sticky”

Stain Resistance4%

“Some colors do stain a bit like red and blue”

Ease Of Use4%

“hard to use”

Ease Of Cleaning3%

“hard to clean and use”

Smudge Resistance3%

“however definitely not smudge/transfer proof”

Top return reasons

Paint Quality24%

Color20%

Advertised Vs Actual Product10%

Product Condition6%

Functionality-Overall5%

Size-Overall5%

Stain Resistance3%

Texture/Consistency-Overall3%

Defective Material/Parts3%

Oily/Greasy3%

Common questions

Is clown makeup profitable to sell on Amazon United States?: The niche generates $732K/yr across 22 tracked products. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the clown makeup niche?: 5 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clown makeup?: Top complaints mined from reviews: Color, Paint Quality, Moist/Dry. The return rate is 1.9%.
When does demand for clown makeup peak?: Demand peaks in Oct–Nov; the busiest month runs 17.0× the quietest.
What does it cost to enter the clown makeup niche?: Listings span $5.79–$121.51; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 6,963 reviews — the moat a new listing must climb.