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Closure Wigs Human Hair Pre Plucked 5x5

Fail

Shoppers spend an estimated $22K a year here, so Closure Wigs Human Hair Pre Plucked 5x5 is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$22K/yr31K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
29%top-5 click share · 51 brands · 55 sellers

Flapen Score

Closure Wigs Human Hair Pre Plucked 5x5 against its category

The dotted line is the Beauty & Personal Care average. Past it, Closure Wigs Human Hair Pre Plucked 5x5 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Closure Wigs Human Hair Pre Plucked 5x5 market on Amazon at a glance

Shoppers on Amazon United States searched for Closure Wigs Human Hair Pre Plucked 5x5 31K times last year and spent an estimated $22K. The top 5 brands take 29% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.8%
Market size, estimated
$22Ka year
Peak month
October13.4× the quietest month
Top search term
curly human hair wig 13x616K searches a year

02 · Price

A sale here is worth $94.64.

Listings sell for $94.64 on average, from $49.74 to $186.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $94.64 that is $0 to $9K a year per listing.

Average price
$94.64inside the $15 to $100 sweet spot
Price range
$49.74–$186.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #717 within Wigs. It carries 932 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#717in Wigs
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
932per listing
Listings tracked
53

04 · Newcomers

16 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
16Amazon's first-year sales bar
Average brand age
18 months

Products

Top Closure Wigs Human Hair Pre Plucked 5x5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

55

Top-5 brand share

29%

Top 20: 69%

Top-5 click share

29%

Top 20: 68%

Open market

67%

  • Brand 17%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Closure Wigs Human Hair Pre Plucked 5x5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 13.4×

Search terms

Top Closure Wigs Human Hair Pre Plucked 5x5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curly human hair wig 13x616K/yr
  • loose deep wave lace front wigs human hair8K/yr
  • curly hd lace front wig human hair 13x62K/yr
  • deep curly wig human hair3K/yr
  • 30 inch lace front wig human hair color2K/yr

Reviews and returns

What reviews say buyers love and hate about Closure Wigs Human Hair Pre Plucked 5x5

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Wig/Artificial Hair Quality”
20%of negative reviews mention “Wig/Artificial Hair Quality”
4.5%of orders come back
“Cheap wig”
A buyer, on “Wig/Artificial Hair Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Closure Wigs Human Hair Pre Plucked 5x5 questions

Answered from the same tracked data.