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Clinique Soap

Fail

The top 5 brands take 96% of clicks, so Clinique Soap is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$124K/yr170K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
62%top-5 click share · 7 brands · 44 sellers

Flapen Score

Clinique Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Clinique Soap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clinique Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Clinique Soap 170K times last year and spent an estimated $124K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
4.1%
Market size, estimated
$124Ka year
Peak month
October3.3× the quietest month
Top search term
clinique bar soap33K searches a year

02 · Price

A sale here is worth $17.61.

Listings sell for $17.61 on average, from $2.93 to $39.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.61 that is $2K to $4K a year per listing.

Average price
$17.61inside the $15 to $100 sweet spot
Price range
$2.93–$39.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #218 within Cleansers. It carries 11,304 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#218in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
11,304per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Clinique Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

44

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

2%

  • Brand 176%
  • Brand 28%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Clinique Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×

Search terms

Top Clinique Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clinique bar soap33K/yr
  • clinique soap bar38K/yr
  • clinique soap26K/yr
  • clinique face soap20K/yr
  • clinique bar soap for face16K/yr
  • clinique facial soap11K/yr
  • clinique face soap bar11K/yr
  • clinique soap bar mild9K/yr
  • clinique facial soap mild3K/yr
  • clinique acne bar soap2K/yr

Reviews and returns

What reviews say buyers love and hate about Clinique Soap

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“not effective”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Clinique Soap questions

Answered from the same tracked data.