Is clinique soap profitable to sell on Amazon United States?

The niche generates $124K/yr across 21 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (39/100).

How competitive is the clinique soap niche?

7 brands and 44 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in clinique soap?

Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.4%.

When does demand for clinique soap peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 3.3× the quietest.

What does it cost to enter the clinique soap niche?

Listings span $2.93–$39.10; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 11,304 reviews — the moat a new listing must climb.

clinique soap

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$17.61

avg listing price — sweet spot $15–$100

Price range

Good$2.93–$39.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$124K

$124K/yr · 170K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,303.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clinique soap is a $124K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

clinique soap market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $88K–$106K; units × avg price
Conversion rate: 4.1%
Avg BSR: #218
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 4.2%
Avg brand age: 89 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

Clinique76%
CeraVe8%
Neutrogena6%
VALITIC3%
Good Molecules3%
Asterwood2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -14.1% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×

Open Trend

Top clinique soap search terms

clinique bar soap33K/yr -16.9%1.9% conv.
clinique soap bar38K/yr -27.5%1.7% conv.
clinique soap26K/yr +4.0%4.5% conv.
clinique face soap20K/yr -3.5%5.1% conv.
clinique bar soap for face16K/yr -24.9%2.0% conv.
clinique facial soap11K/yr +2.3%7.7% conv.
clinique face soap bar11K/yr -7.6%2.9% conv.
clinique soap bar mild9K/yr -30.3%3.7% conv.
clinique facial soap mild3K/yr +14.4%9.1% conv.
clinique acne bar soap2K/yr -22.7%0.0% conv.

All search terms

Top clinique soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine 6.7 Fl Oz

Clinique$25.104.7★3,616 rev

Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine 13.5 Fl Oz

Clinique$36.934.7★3,616 rev

Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine Mini Travel Size 1 Fl Oz

Clinique$7.614.7★3,616 rev

Neutrogena Original Transparent Facial Cleansing Bar Fragrance-Free Glycerin Face Wash Bar Soap for Gentle Daily Cleansing Hypoallergenic & Dye-Free Pure Facial Soap 3.5 oz

Neutrogena$2.934.7★17,728 rev

CeraVe Hydrating Cleanser Bar - Soap-Free Body and Facial Cleanser with 5% Moisturizing Cream - 4.5 Ounce Bar

CeraVe$6.684.6★5,586 rev

Newest

by launch date

Asterwood Hyaluronic Acid Cleansing Face Soap - Collagen Boosting Hydrating Plumping Soothing - Fragrance-Free - Suitable for Sensitive Skin - 3.5 Oz

Asterwood$9.81358 rev

2y ago

Clinique All About Clean Liquid Facial Soap Mild | Gentle Face Cleanser For Dry Combination Skin | Type 2 Face Wash | Step 1 in 3-Step Skin Care Routine Mini Travel Size 1 Fl Oz

Clinique$7.613,616 rev

2y ago

Clinique All About Clean Liquid Facial Soap | Gentle Face Cleanser For Oily Skin | Type 3 & 4 Face Wash | Step 1 in 3-Step Skin Care Routine 1 Fl Oz

Clinique$7.762,313 rev

3y ago

Good Molecules Hydrate and Cleanse Bar - Soap Free Bar with Shea Butter and Macadamia Seed Oil for Ultra Hydrating Body and Face Moisturizer - Skin Care

Good Molecules$5.00859 rev

3y ago

VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (3 Pack)

VALITIC$15.6871,606 rev

4y ago

What buyers say about clinique soap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Always a reliable good product”

Smell10%

“fragrance free”

Suitability Combination Skin10%

“good for the skin”

Soft Feel10%

“Amazing and soft”

Cleansing9%

“Clean feel”

Moist/Dry6%

“does not dry out the skin”

Efficiency6%

“Works good”

Value For Money4%

“Good value”

Symptom Reduction3%

“It does help with dark spots”

Suitability Dry Skin2%

“It does a nice job exfoliating without irritation or over drying”

What buyers complain about

Functionality-Overall15%

“not effective”

Smell12%

“very strong scent”

Allergies8%

“Irritating”

Symptom Reduction6%

“saw very little improvement”

Moist/Dry5%

“Makes skin dry”

Skin Health4%

“After seeing my dermatologist I was told it was essentially a chemical burn along with a case of perioral dermatitis triggered by the product”

Lather4%

“doesn't lather up”

Value For Money4%

“Expensive”

Size-Overall4%

“it's a tiny little tube”

Suitability Dry Skin3%

“does not dry my skin”

Top return reasons

Smell20%

Advertised Vs Actual Product15%

Size-Overall9%

Functionality-Overall9%

Value For Money8%