clinique moisturizers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.35avg listing price — sweet spot $15–$100
Price range
Incredible$14.69–$69.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,113.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clinique moisturizers is a $28K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
clinique moisturizers market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $27K–$35K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 102 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Clinique100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +1.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.3×
Top clinique moisturizers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clinique Dramatically Different Moisturizing Lotion+ | Hydrating Face Mositurizer With Glycerin and Urea | Strengthens Skin Barrier | Step 3 in 3-Step Skin Care Routine 4.2 Fl Oz
Clinique$27.754.7★19,859 rev
Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturizer | With Hyaluronic Acid Aloe Bioferment and Vitamins C + E | For All Skin Types | Hydrating + Moisturizing 1 Fl Oz
Clinique$25.244.7★18,096 rev
Clinique Dramatically Different Moisturizing Lotion+ | Hydrating Face Mositurizer With Glycerin and Urea | Strengthens Skin Barrier | Step 3 in 3-Step Skin Care Routine 6.7 Fl Oz
Clinique$39.324.7★19,859 rev
Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturizer | With Hyaluronic Acid Aloe Bioferment and Vitamins C + E | Hydrating + Moisturizing Mini Travel Size 0.5 Fl Oz
Clinique$14.694.7★18,096 rev
Clinique Dramatically Different Moisturizing Gel | Oil-Free Face Moisturizer For Combination Oily to Oily Skin Types | Step 1 in 3-Step Skin Care Routine 6.7 Fl Oz
Clinique$40.864.7★5,096 rev
Newest
by launch date
Clinique Dramatically Different Moisturizing Lotion+ SPF 35 | Face Moisturizer With SPF Glycerin & Hyaluronic Acid | Hydrating + Sun Protection 2.5 Fl Oz
Clinique$30.18379 rev
Clinique Hydration Heroes Gift Set | Moisture Surge 100H Moisturizer | Moisture Surge Overnight Mask | Lip Treatment | Hydrating + Glow | Includes 3 Travel Size Pieces
Clinique$29.56399 rev
Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturizer | With Hyaluronic Acid Aloe Bioferment and Vitamins C + E | For All Skin Types | Hydrating + Moisturizing 2.5 Fl Oz
Clinique$48.3918,096 rev
Clinique Moisture Surge Broad Spectrum SPF 28 Sheer Hydrator Face Moisturizer With SPF Hyaluronic Acid Aloe Bioferment + Provitamin D | Hydrating + Protecting 1.7 Fl Oz
Clinique$42.781,273 rev
Clinique Smart Clinical Repair Wrinkle Correcting Anti Aging Face Cream With Hyaluronic Acid + Peptides For All Skin Types | Hydrating 1.7 Fl Oz
Clinique$69.001,457 rev
Trending
90-day click momentumClinique Dramatically Different Moisturizing Lotion+ SPF 35 | Face Moisturizer With SPF Glycerin & Hyaluronic Acid | Hydrating + Sun Protection 2.5 Fl Oz
Clinique$30.184.5★
Clinique Moisture Surge Intense 72H Lipid-Replenishing Hydrator Face Moisturizer With Aloe Water + Cica | Hydrating + Moisturizing 1 Fl Oz
Clinique$26.234.6★
Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturizer | With Hyaluronic Acid Aloe Bioferment and Vitamins C + E | For All Skin Types | Hydrating + Moisturizing 1 Fl Oz
Clinique$25.244.7★
Clinique Dramatically Different Moisturizing Lotion+ | Hydrating Face Mositurizer With Glycerin and Urea | Strengthens Skin Barrier | Step 3 in 3-Step Skin Care Routine 1.7 Fl Oz
Clinique$15.044.7★
Clinique 3-Step Dramatically Different Moisturizing Hydrating Face Cream | Face Moisturizer For Dry Skin Types 1.7 Fl Oz
Clinique$28.994.5★
What buyers say about clinique moisturizers
What buyers praise and complain about, mined from review topics.What buyers love
“Really moisturizing”
“EXCELLENT PRODUCT”
“Goes on smooth”
“has noticeably improved the overall texture of my skin”
“Worth it”
“Love how much it helps my dry skin”
“I liked the feel of this moisturizer very very lightweight”
“now is scent free”
“lasts all day”
“Excellent choice for oily or combination skin or anyone who prefers a matte finish - should work great for dry skin as well”
What buyers complain about
“Bad smell”
“expensive”
“I am allergic to this product”
“Container is tiny”
“Did not hydrate my face”
“But I made the mistake of using this as someone who has dry skin”
“appears to have been used”
“it has bad reaction to my skin”
“A bit of a greasy feel”
“Not as advertised”
Top return reasons
Common questions
- Is clinique moisturizers profitable to sell on Amazon United States?
- The niche generates $28K/yr across 17 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the clinique moisturizers niche?
- 1 brands and 3 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clinique moisturizers?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.9%.
- When does demand for clinique moisturizers peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.3× the quietest.
- What does it cost to enter the clinique moisturizers niche?
- Listings span $14.69–$69.00; the average listing price is $35.35 (sweet spot $15–$100). The average incumbent carries 10,113 reviews — the moat a new listing must climb.