clinique lip balm
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.32avg listing price — sweet spot $15–$100
Price range
Incredible$20.40–$34.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good609avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 19K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clinique lip balm is a $78K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
clinique lip balm market data
- Units sold / yr
- 2K–3K
- avg 500–750/product
- Revenue / yr
- $51K–$63K
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #539
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Clinique100%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -9.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.4×
Top clinique lip balm search terms
- clinique moisture surge lip11K/yr
- clinique moisture surge lip balm7K/yr
- clinique hydro plump lip treatment1K/yr
Top clinique lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clinique Moisture Surge Lip Hydro-Plump Treatment | Hydrating Lip Balm & Overnight Mask | Preps For Makeup | Travel Size 0.34 Fl Oz
Clinique$20.404.5★1,283 rev
Clinique Repairwear Intensive Lip Treatment For Very Dry to Oily Skin Types | Hydrating + Line + Wrinkle Reducing 0.14 Fl Oz
Clinique$34.254.7★338 rev
Clinique Superbalm Lip Treatment For Dry Lips | Hydrating + Repairing 0.24 Fl Oz
Clinique$21.304.5★206 rev
Newest
by launch dateClinique Repairwear Intensive Lip Treatment For Very Dry to Oily Skin Types | Hydrating + Line + Wrinkle Reducing 0.14 Fl Oz
Clinique$34.25338 rev
Clinique Moisture Surge Lip Hydro-Plump Treatment | Hydrating Lip Balm & Overnight Mask | Preps For Makeup | Travel Size 0.34 Fl Oz
Clinique$20.401,283 rev
Clinique Superbalm Lip Treatment For Dry Lips | Hydrating + Repairing 0.24 Fl Oz
Clinique$21.30206 rev
Trending
90-day click momentumClinique Moisture Surge Lip Hydro-Plump Treatment | Hydrating Lip Balm & Overnight Mask | Preps For Makeup | Travel Size 0.34 Fl Oz
Clinique$20.404.5★
Clinique Repairwear Intensive Lip Treatment For Very Dry to Oily Skin Types | Hydrating + Line + Wrinkle Reducing 0.14 Fl Oz
Clinique$34.254.7★
Clinique Superbalm Lip Treatment For Dry Lips | Hydrating + Repairing 0.24 Fl Oz
Clinique$21.304.5★
What buyers say about clinique lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Deep Hydration That Really Works”
“leaves the lips feeling soft”
“Best Lip Product”
“Takes the wrinkles out of your lips”
“It's Perfect for dry lips”
“worth the cost”
“The formula feels lightweight yet deeply hydrating”
“There is no tint so it enhances your natural lip color”
“they're in perfect shape”
“makes them smooth without a scent”
What buyers complain about
“Costly”
“Didnt glide on nor feel like a moisturizer for the lips”
“it smells like crap”
“Too small for the Price”
“Poor product review”
“Hard to put on lips”
“one of the lipsticks was not solid”
“It doesn't last all day”
Top return reasons
Common questions
- Is clinique lip balm profitable to sell on Amazon United States?
- The niche generates $78K/yr across 3 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the clinique lip balm niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clinique lip balm?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.7%.
- When does demand for clinique lip balm peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.4× the quietest.
- What does it cost to enter the clinique lip balm niche?
- Listings span $20.40–$34.25; the average listing price is $25.32 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.