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Clinique Lash Building Primer

Fail

The top 5 products take 100% of clicks, so Clinique Lash Building Primer is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$79K/yr11K searches / yr
90-day growth
+62.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 30 sellers

Flapen Score

Clinique Lash Building Primer against its category

The dotted line is the Beauty & Personal Care average. Past it, Clinique Lash Building Primer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clinique Lash Building Primer market on Amazon at a glance

Shoppers on Amazon United States searched for Clinique Lash Building Primer 11K times last year and spent an estimated $79K. All 3 brands take every click. Demand peaks in Jun–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 42.6% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 42.6% of those searches ended in a purchase. Searches in the last 90 days moved +62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+62.5%
Conversion, latest week
42.6%
Market size, estimated
$79Ka year
Peak month
June1.9× the quietest month
Top search term
clinique lash building primer5K searches a year

02 · Price

A sale here is worth $16.52.

Listings sell for $16.52 on average, from $8.53 to $22.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $16.52 that is $12K to $17K a year per listing.

Average price
$16.52inside the $15 to $100 sweet spot
Price range
$8.53–$22.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$17K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Eyes. It carries 14,506 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Eyes
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
14,506per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Clinique Lash Building Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 217%
  • Brand 37%

Demand

Clinique Lash Building Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Clinique Lash Building Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clinique lash building primer5K/yr
  • clinique lash primer4K/yr
  • clinique mascara primer2K/yr

Reviews and returns

What reviews say buyers love and hate about Clinique Lash Building Primer

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Eyelash Quality”
20%of negative reviews mention “Moist/Dry”
0.9%of orders come back
“It was dried up”
A buyer, on “Moist/Dry”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clinique Lash Building Primer questions

Answered from the same tracked data.