Clinique Hydro Plump Lip

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

6.2%

Market size, estimated

$355Ka year

Peak month

October4.1× the quietest month

Top search term

typology lip oil39K searches a year

Listings sell for $31.21 on average, from $3.86 to $67.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $31.21 that is $31K to $39K a year per listing.

Average price

$31.21inside the $15 to $100 sweet spot

Price range

$3.86–$67.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$31K–$39K

Returns

0.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #615 within Lips. It carries 9,462 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#615in Lips

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

9,462per listing

Listings tracked

11

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months