Is clinique hydro plump lip profitable to sell on Amazon United States?

The niche generates $355K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (48/100).

How competitive is the clinique hydro plump lip niche?

4 brands and 92 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clinique hydro plump lip?

Top complaints mined from reviews: Color, Durability, Adhesion/Stickiness. The return rate is 0.9%.

When does demand for clinique hydro plump lip peak?

Demand peaks in Oct–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the clinique hydro plump lip niche?

Listings span $3.86–$67.21; the average listing price is $31.21 (sweet spot $15–$100). The average incumbent carries 9,462 reviews — the moat a new listing must climb.

clinique hydro plump lip

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.21

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$3.86–$67.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$355K

$355K/yr · 185K searches

Review moat

Bad9,462.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clinique hydro plump lip is a $355K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

clinique hydro plump lip market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $312K–$390K; units × avg price
Conversion rate: 6.2%
Avg BSR: #615
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 120 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

e.l.f.61%
Typology30%
fwee6%
Phoenix Beauty3%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -17.3% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top clinique hydro plump lip search terms

typology lip oil39K/yr -9.1%1.7% conv.
elf jam session10K/yr +66.7%11.5% conv.
dark lip gloss15K/yr -7.4%0.9% conv.
dark red lip gloss16K/yr -15.5%1.4% conv.
burgundy lip gloss12K/yr -31.2%1.9% conv.
elf lip oil jam session12K/yr -2.2%10.0% conv.
black cherry lip9K/yr -6.6%0.2% conv.
jam session elf lip oil11K/yr -12.4%9.6% conv.
black cherry lip gloss9K/yr -18.5%1.1% conv.
typology lip5K/yr +16.8%0.7% conv.

All search terms

Top clinique hydro plump lip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Jam Session

e.l.f.$8.714.6★29,517 rev

Typology Tinted Lip Oil - Black Cherry & Complimentary Premium Korean BlueBerry Sheet Masque

Typology$54.994.4★29 rev

Typology Tinted Lip Oil - Shade 2 Powder Pink

Typology$54.943.9★35 rev

fwee 3D Voluming Gloss 70% (Rich) | High Shine Non-Sticky Lip Gloss for Makeup | Long-Lasting Moisturizing Gel Formula Cherry Cola 70% | 30% & 70% Pigment Options | 5.3g

fwee$14.664.5★770 rev

e.l.f. Lip Lacquer Hydrating Lip Gloss Non-Sticky Ultra-Shine with Vitamin A & E Vegan & Cruelty-Free Black Cherry

e.l.f.$3.864.4★42,319 rev

Newest

by launch date

Typology T40 Tomato Red Lip Oil with 10% Squalane + Vitamin E

Typology$67.211 rev

3w ago

Typology T40 Glazed Chestnut Lip Oil Moisturizing with 10% Squalane and Vitamin E

Typology$55.284 rev

6mo ago

e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Jam Packed

e.l.f.$9.941,792 rev

6mo ago

fwee 3D Voluming Gloss 70% (Rich) | High Shine Non-Sticky Lip Gloss for Makeup | Long-Lasting Moisturizing Gel Formula Cherry Cola 70% | 30% & 70% Pigment Options | 5.3g

fwee$14.66770 rev

12mo ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge

e.l.f.$8.6829,517 rev

1y ago

What buyers say about clinique hydro plump lip

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“color is accurate”

Moist/Dry11%

“Very hydrating”

Soft Feel8%

“Feels so good”

Value For Money7%

“Best money ever spent”

Quality-Overall4%

“Nice lip product but”

Smell4%

“coconut scent”

Brightness/Shine/Glow3%

“Has a good amount of shine”

Texture/Consistency-Overall3%

“Beautiful color and texture”

Adhesion/Stickiness3%

“Not too sticky”

Ease Of Application2%

“feels nice when applied”

What buyers complain about

Color13%

“Did not like the color”

Durability12%

“Doesn't last”

Adhesion/Stickiness10%

“Slides on with no stickiness”

Smell5%

“Definitely a harsh chemical smell”

Leak-Proof3%

“It leaks out of container”

Texture/Consistency-Overall3%

“I was disappointed by the texture of this one”

Value For Money2%

“Not worth it”

Moist/Dry2%

“Drying over all”

Quality-Overall2%

“Poor quality control”

Ease Of Application2%

“the applicator is not good”

Top return reasons

Color55%

Advertised Vs Actual Product10%

Adhesion/Stickiness5%