Is clinique foaming facial cleanser profitable to sell on Amazon United States?

The niche generates $56K/yr across 6 tracked products. 90-day search growth is +27.7%. Flapen's verdict: Skip it (43/100).

How competitive is the clinique foaming facial cleanser niche?

1 brands and 2 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clinique foaming facial cleanser?

Top complaints mined from reviews: Smell, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.6%.

When does demand for clinique foaming facial cleanser peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the clinique foaming facial cleanser niche?

Listings span $7.53–$32.42; the average listing price is $23.20 (sweet spot $15–$100). The average incumbent carries 1,480 reviews — the moat a new listing must climb.

clinique foaming facial cleanser

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$23.20

avg listing price — sweet spot $15–$100

Price range

Good$7.53–$32.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,480.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$56K

$56K/yr · 17K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clinique foaming facial cleanser is a $56K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

clinique foaming facial cleanser market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $58K–$70K; units × avg price
Conversion rate: 13.9%
Avg BSR: #205
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 106 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Clinique100%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +27.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top clinique foaming facial cleanser search terms

clinique foaming face wash8K/yr +30.3%12.5% conv.
clinique rinse off foaming cleanser3K/yr +38.3%13.6% conv.
clinique foaming facial cleanser5K/yr +20.4%9.0% conv.
clinique cleansing foam1K/yr -11.0%19.5% conv.

All search terms

Top clinique foaming facial cleanser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clinique All About Clean Rinse-Off Foaming Face Wash | Face Cleanser With Hyaluronic Acid + Glycerin For Oily Skin Types | Dissolves Makeup + Sunscreen 5 Fl Oz

Clinique$24.364.8★1,841 rev

Clinique All About Clean Foaming Face Wash With Hyaluronic Acid + Glycerin For Very Dry to Dry Combination Skin Types 5 Fl Oz

Clinique$25.144.6★1,838 rev

Clinique 3-Step Extra Gentle Mild Cleansing Foam Face Cleanser | For Dry + Sensitive Skin | Non-Irritating Cleansing + Comforting 4.2 Fl Oz

Clinique$24.134.6★618 rev

Clinique All About Clean Rinse-Off Foaming Face Wash | Face Cleanser With Hyaluronic Acid + Glycerin For Oily Skin Types | Dissolves Makeup + Sunscreen 8.5 Fl Oz

Clinique$32.424.8★1,841 rev

Clinique Acne Solutions Daily Foam Cleanser With 1.5% Salicylic Acid For Very Dry to Oily Skin Types | Prevents Acne + Unclogs Pores 4.2 Fl Oz

Clinique$25.614.6★902 rev

Newest

by launch date

Clinique Acne Solutions Daily Foam Cleanser With 1.5% Salicylic Acid For Very Dry to Oily Skin Types | Prevents Acne + Unclogs Pores 4.2 Fl Oz

Clinique$25.61902 rev

2y ago

Clinique All About Clean Rinse-Off Foaming Face Wash With Hyaluronic Acid + Glycerin For Oily Skin Types | Dissolves Makeup + Sunscreen Mini Travel Size 1 Fl Oz

Clinique$7.531,841 rev

2y ago

Clinique All About Clean Rinse-Off Foaming Face Wash | Face Cleanser With Hyaluronic Acid + Glycerin For Oily Skin Types | Dissolves Makeup + Sunscreen 8.5 Fl Oz

Clinique$32.421,841 rev

4y ago

Clinique 3-Step Extra Gentle Mild Cleansing Foam Face Cleanser | For Dry + Sensitive Skin | Non-Irritating Cleansing + Comforting 4.2 Fl Oz

Clinique$24.13618 rev

10y ago

Clinique All About Clean Foaming Face Wash With Hyaluronic Acid + Glycerin For Very Dry to Dry Combination Skin Types 5 Fl Oz

Clinique$25.141,838 rev

11y ago

What buyers say about clinique foaming facial cleanser

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing25%

“Cleans well”

Ease Of Cleaning12%

“Best cleanser ever”

Quality-Overall11%

“Excellent product”

Soft Feel11%

“soft too”

Moist/Dry8%

“Also didn't dry my skin out”

Suitability Combination Skin6%

“I feel like it really cleans my skin well”

Value For Money5%

“Great value”

Suitability Dry Skin3%

“It doesnt leave my skin feeling dry either”

Ease Of Use3%

“Its gentle and easy to use”

Durability2%

“I have used it for years without experiencing any breakouts”

What buyers complain about

Smell55%

“NOT fragrance free”

Moist/Dry7%

“now its just drying my face out”

Advertised Vs Actual Product5%

“.it's not the same anymore”

Cleansing5%

“I dont feel it cleans my face enough”

Suitability Dry Skin4%

“now its just drying my face out”

Allergies2%

“It irritated my face”

Value For Money2%

“is much more costly”

Thickness1%

“I can't imagine its necessary really due to how thick this goes on”

Top return reasons

Smell28%

Size-Overall11%

Product Condition11%

Advertised Vs Actual Product8%

Value For Money8%

Moist/Dry7%

Suitability Dry Skin7%

Functionality-Overall4%

Suitability Combination Skin3%

Texture/Consistency-Overall3%

Common questions

Is clinique foaming facial cleanser profitable to sell on Amazon United States?: The niche generates $56K/yr across 6 tracked products. 90-day search growth is +27.7%. Flapen's verdict: Skip it (43/100).
How competitive is the clinique foaming facial cleanser niche?: 1 brands and 2 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clinique foaming facial cleanser?: Top complaints mined from reviews: Smell, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for clinique foaming facial cleanser peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the clinique foaming facial cleanser niche?: Listings span $7.53–$32.42; the average listing price is $23.20 (sweet spot $15–$100). The average incumbent carries 1,480 reviews — the moat a new listing must climb.