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Clinique Chubby Stick Eyeshadow

Fail

The top 5 brands take 100% of clicks, so Clinique Chubby Stick Eyeshadow is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$211K/yr258K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
64%top-5 click share · 3 brands · 38 sellers

Flapen Score

Clinique Chubby Stick Eyeshadow against its category

The dotted line is the Beauty & Personal Care average. Past it, Clinique Chubby Stick Eyeshadow is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clinique Chubby Stick Eyeshadow market on Amazon at a glance

Shoppers on Amazon United States searched for Clinique Chubby Stick Eyeshadow 258K times last year and spent an estimated $211K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
4.2%
Market size, estimated
$211Ka year
Peak month
February2.2× the quietest month
Top search term
clinique chubby stick61K searches a year

02 · Price

A sale here is worth $19.56.

Listings sell for $19.56 on average, from $9.51 to $29.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.56 that is $5K to $10K a year per listing.

Average price
$19.56inside the $15 to $100 sweet spot
Price range
$9.51–$29.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #246 within Lips. It carries 2,749 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
5.1%
Average rank
#246in Lips
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,749per listing
Listings tracked
16

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
60 months

Products

Top Clinique Chubby Stick Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 246%
  • Brand 36%

Demand

Clinique Chubby Stick Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top Clinique Chubby Stick Eyeshadow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clinique chubby stick61K/yr
  • neutrogena lip crayon24K/yr
  • neutrogena moisture smooth color stick28K/yr
  • clinique chubby stick lip25K/yr
  • burts bees lip crayon21K/yr
  • neutrogena color stick12K/yr
  • chubby stick11K/yr
  • clinique chubby stick lipstick10K/yr
  • neutrogena moisturesmooth color stick6K/yr
  • empower matte precision lipstick crayon13K/yr

Reviews and returns

What reviews say buyers love and hate about Clinique Chubby Stick Eyeshadow

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
40%of negative reviews mention “Color”
1.1%of orders come back
“Color is Not Accurate”
A buyer, on “Color”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Clinique Chubby Stick Eyeshadow questions

Answered from the same tracked data.