Skip to content
41

clinique chubby stick eyeshadow

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 41Growth 13Conversion 52Competition 36Returns 93Price range 73Avg price 86Brand share 0Review moat 38Quality gap 32

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$19.56

avg listing price — sweet spot $15–$100

Price range

Good$9.51–$29.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$211K

$211K/yr · 258K searches

Review moat

Okay2,749.19

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clinique chubby stick eyeshadow is a $211K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

clinique chubby stick eyeshadow market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$196K–$245K
units × avg price
Conversion rate
4.2%
Avg BSR
#246
Page quality
0%
Prime
94%
Sponsored
63%
Out of stock
5.1%
Avg brand age
60 months
Avg seller age
134 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Neutrogena49%
  • Clinique46%
  • Burt's Bees6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -24.7% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.2×

Top clinique chubby stick eyeshadow search terms

  • clinique chubby stick61K/yr
  • neutrogena lip crayon24K/yr
  • neutrogena moisture smooth color stick28K/yr
  • clinique chubby stick lip25K/yr
  • burts bees lip crayon21K/yr
  • neutrogena color stick12K/yr
  • chubby stick11K/yr
  • clinique chubby stick lipstick10K/yr
  • neutrogena moisturesmooth color stick6K/yr
  • empower matte precision lipstick crayon13K/yr
All search terms

Top clinique chubby stick eyeshadow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$21K20%$42K30%$63K40%$84K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about clinique chubby stick eyeshadow

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Great neutral color”

Moist/Dry16%

“Good moisturizer”

Soft Feel10%

“Smooth & creamy”

Quality-Overall6%

“Excellent product”

Brightness/Shine/Glow5%

“It has the perfect amount of shimmer”

Ease Of Application4%

“So easy to apply”

Durability3%

“Lasts pretty well”

Color Fading/Discoloration2%

“Long lasting color and moisture rich”

Value For Money2%

“at an affordable price point”

Ease Of Use2%

“It is very easy to use”

What buyers complain about

Color40%

“Color is Not Accurate”

Durability9%

“Its hard to tell how long it lasts throughout the day”

Moist/Dry9%

“I expected it be more moist”

Value For Money6%

“Expensive because the item has been discontinued”

Advertised Vs Actual Product3%

“Plum perfect color does not match what the pictures show”

Smell2%

“It does have a slight fragrance”

Smudge Resistance1%

“Hardly any color and it smears”

Defective Material/Parts1%

“I think its a product defect”

Thickness1%

“Very Sheer”

Adhesion/Stickiness1%

“Additionally, the entire color stick keeps falling out of the pencil”

Top return reasons

Color69%
Advertised Vs Actual Product10%
Adhesion/Stickiness3%
Moist/Dry3%
Product Condition3%
Smell2%
Defective Material/Parts2%
Weight Light1%
Value For Money1%
Texture/Consistency-Overall1%

Common questions

Is clinique chubby stick eyeshadow profitable to sell on Amazon United States?
The niche generates $211K/yr across 16 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (41/100).
How competitive is the clinique chubby stick eyeshadow niche?
3 brands and 38 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clinique chubby stick eyeshadow?
Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.1%.
When does demand for clinique chubby stick eyeshadow peak?
Demand peaks in Feb; the busiest month runs 2.2× the quietest.
What does it cost to enter the clinique chubby stick eyeshadow niche?
Listings span $9.51–$29.56; the average listing price is $19.56 (sweet spot $15–$100). The average incumbent carries 2,749 reviews — the moat a new listing must climb.