Clinique Brow Shaper

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

216K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

1.8%

Market size, estimated

$112Ka year

Peak month

December4.5× the quietest month

Top search term

lancome eyeshadow65K searches a year

Listings sell for $28.22 on average, from $6.39 to $61.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $28.22 that is $0 to $3K a year per listing.

Average price

$28.22inside the $15 to $100 sweet spot

Price range

$6.39–$61.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #286 within Eyes. It carries 3,655 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

98%

Out of stock, average day

12.0%

Average rank

#286in Eyes

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,655per listing

Listings tracked

44

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

61 months