clinique brow shaper
Skip itSoft demand (-7.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.22avg listing price — sweet spot $15–$100
Price range
Great$6.39–$61.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay3,654.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 216K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, clinique brow shaper is a $112K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Jun–Jul–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
clinique brow shaper market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $113K–$141K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #286
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 57%
- Out of stock
- 12.0%
- Avg brand age
- 61 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
47
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
9%
- Lancôme43%
- Armani Beauty23%
- e.l.f.17%
- Clinique5%
- ILIA3%
- URBAN DECAY1%
- Open — no brand owns it (10 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Jan, Jun, Jul, Dec · busiest ÷ quietest = 4.5×
Top clinique brow shaper search terms
- lancome eyeshadow65K/yr
- armani eye tint liquid eyeshadow34K/yr
- armani eye tint23K/yr
- lancome eye shadow23K/yr
- armani liquid eyeshadow11K/yr
- armani beauty eye tint10K/yr
- eye tint10K/yr
- lancome eyeshadow palette11K/yr
- armani eyeshadow8K/yr
- armani eye tint 228K/yr
Top clinique brow shaper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GIORGIO ARMANI MINI Eye Tint Silk Liquid Satin Eye Color Rose Ashes # 11-3 ml / 0.10 FL oz (Small)
Armani Beauty$21.873.9★12 rev
Lancme Hypnse Eyeshadow Palette - Highly Pigmented & Long-Wear - Flake & Smudge-Proof - Taupe Craze
Lancôme$57.854.6★725 rev
e.l.f. Liquid Velvet Eyeshadow Crease-Resistant Liquid-to-Powder Eyeshadow For A Rich Soft-Matte Finish Vegan & Cruelty-Free Beige & Boujee
e.l.f.$7.934.3★951 rev
Eye Tint Eyeshadow - 12 Shell by Giorgio Armani for Women - 0.13 oz Eye Shadow
Armani Beauty$40.733.9★17 rev
GIORGIO ARMANI MINI Eye Tint Chrome Liquid Metallic Eye Color ROSE GOLD # 44-3 ml / 0.10 FL oz (Small)
Armani Beauty$21.374.0★14 rev
Newest
by launch date
Lancme Idle Goddess Dimension Eyeshadow Shimmer Finish High Pigment Crease-Resistant Long-Lasting Blendable Eye Makeup Buildable Color 06 Nude dust
Lancôme$25.3488 rev
Lancme Idle Goddess Dimension Eyeshadow Shimmer Finish High Pigment Crease-Resistant Long-Lasting Blendable Eye Makeup Buildable Color 03 Astral Beige
Lancôme$25.7588 rev
e.l.f. Liquid Velvet Eyeshadow Crease-Resistant Liquid-to-Powder Eyeshadow For A Rich Soft-Matte Finish Vegan & Cruelty-Free Beige & Boujee
e.l.f.$7.93951 rev
e.l.f. Liquid Velvet Eyeshadow Crease-Resistant Liquid-to-Powder Eyeshadow For A Rich Soft-Matte Finish Vegan & Cruelty-Free Ginger Snap
e.l.f.$7.90951 rev
e.l.f. Liquid Velvet Eyeshadow Crease-Resistant Liquid-to-Powder Eyeshadow For A Rich Soft-Matte Finish Vegan & Cruelty-Free Extra Toasted
e.l.f.$7.94951 rev
Trending
90-day click momentumGIORGIO ARMANI MINI Eye Tint Chrome Liquid Metallic Eye Color ROSE GOLD # 44-3 ml / 0.10 FL oz (Small)
Armani Beauty$21.374.0★
Lancme Idle Goddess Dimension Eyeshadow Shimmer Finish High Pigment Crease-Resistant Long-Lasting Blendable Eye Makeup Buildable Color 06 Nude dust
Lancôme$25.344.0★
Lancme Color Design Single Eyeshadow Compact - Richly Pigmented & Long Lasting - Crease-Resistant - Exhibition (Shimmer)
Lancôme$25.594.7★
GIORGIO ARMANI MINI Eye Tint Silk Liquid Satin Eye Color Rose Ashes # 11-3 ml / 0.10 FL oz (Small)
Armani Beauty$21.873.9★
Lancme Hypnse Eyeshadow Palette - Highly Pigmented & Long-Wear - Flake & Smudge-Proof - Reflet DAmthyste
Lancôme$58.354.6★
What buyers say about clinique brow shaper
What buyers praise and complain about, mined from review topics.What buyers love
“Great shades”
“Excellent product”
“Easy to Apply”
“Goes on smooth”
“reasonable price”
“Easy to use”
“Stays on well”
“This eyeshadow stick is my go-to for everyday long lasting makeup”
“Very shimmery”
“It goes on smooth with lasting coverage”
What buyers complain about
“color was off”
“Bad quality”
“Doesn't last”
“It is so dry”
“Not worth the price”
“Difficult to remove”
“This is not glittery”
“It burned my skin”
“Breaks off in applicator”
“Small size”
Top return reasons
Common questions
- Is clinique brow shaper profitable to sell on Amazon United States?
- The niche generates $112K/yr across 44 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the clinique brow shaper niche?
- 16 brands and 47 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in clinique brow shaper?
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 3.1%.
- When does demand for clinique brow shaper peak?
- Demand peaks in Jan–Jun–Jul–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the clinique brow shaper niche?
- Listings span $6.39–$61.69; the average listing price is $28.22 (sweet spot $15–$100). The average incumbent carries 3,655 reviews — the moat a new listing must climb.