clinical strength deodorant men
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Price range
Great$7.74–$42.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Market size
Good$812K$812K/yr · 393K searches
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,671.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clinical strength deodorant men is a $812K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
clinical strength deodorant men market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $926K–$1.2M
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 97 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Gillette43%
- Degree38%
- DOVE MEN + CARE19%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +30.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.5×
Top clinical strength deodorant men search terms
- degree clinical protection for men80K/yr
- clinical strength deodorant men70K/yr
- gillette clinical deodorant for men63K/yr
- mens clinical strength deodorant38K/yr
- dove clinical deodorant men20K/yr
- clinical deodorant for men23K/yr
- clinical strength deodorant for men16K/yr
- gillette clinical16K/yr
- degree clinical deodorant men7K/yr
- gillette deodorant clinical5K/yr
Top clinical strength deodorant men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Clinical Antiperspirant and Deodorant for Men 100HR Clinical Strength Sweat & Odor Protection Long Lasting Freshness Anti-White Mark Technology Clear Gel Cool Wave Scent 2.6 oz
Gillette$11.764.6★3,635 rev
Degree Men Antiperspirant Deodorant Clean 72-Hour Sweat & Odor Protection Prescription-Strength Antiperspirant For Men with MotionSense Technology 1.7 oz
Degree$7.914.4★6,233 rev
Gillette Clinical Antiperspirant and Deodorant for Men 100HR Sweat & Odor Protection Long Lasting Freshness Anti-White Mark Technology Gentle on Skin Soft Solid Ultimate Fresh Scent 2.6 oz
Gillette$12.104.7★4,250 rev
DOVE MEN + CARE Clinical Protection Antiperspirant Clean Comfort Stick for Men 96-Hour Sweat and Odor Protection Clinical Strength Antiperspirant with 1/4 Moisturizing Cream 1.7 oz
DOVE MEN + CARE$7.894.5★9,546 rev
Gillette Clinical Antiperspirant and Deodorant for Men 100HR Sweat & Odor Protection Long Lasting Freshness Anti-White Mark Technology Soft Solid Ultimate Fresh Scent 1.7 oz (Pack of 3)
Gillette$27.574.7★2,081 rev
Newest
by launch date
Degree Clinical Strength Antiperspirant Deodorant for Men 96-Hour Sweat and Odor Protection Intense Fresh Invisible Solid 5x Types of Sweat
Degree$8.58222 rev
DOVE MEN + CARE Invisible Solid Stick Clean Comfort Maximum Protection Deodorant For Men 96-Hour Comfort 2.6 oz
DOVE MEN + CARE$11.67193 rev
DOVE MEN + CARE Invisible Solid Stick Ocean Breeze Maximum Protection Deodorant For Men 96-Hour Sweat Defense 2.6 oz
DOVE MEN + CARE$11.3991 rev
Degree Clinical Strength Antiperspirant Deodorant 96-Hour Sweat and Odor Protection Cool Rush Invisible Solid 5x Types of Sweat 1.6 OZ
Degree$7.88204 rev
Degree Clinical Strength Antiperspirant Deodorant Cool Rush Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 OZ
Degree$10.03277 rev
Trending
90-day click momentumDegree Clinical Strength Antiperspirant Deodorant 96-Hour Sweat and Odor Protection Cool Rush Invisible Solid 5x Types of Sweat 1.6 OZ
Degree$7.884.4★
DOVE MEN + CARE Invisible Solid Stick Clean Comfort Maximum Protection Deodorant For Men 96-Hour Comfort 2.6 oz
DOVE MEN + CARE$11.674.5★
Dove Men+Care Clinical Protection Antiperspirant Clean Comfort 1.7 oz
DOVE MEN + CARE$9.314.6★
DOVE MEN + CARE Invisible Solid Stick Ocean Breeze Maximum Protection Deodorant For Men 96-Hour Sweat Defense 2.6 oz
DOVE MEN + CARE$11.394.5★
Degree Clinical Strength Antiperspirant Deodorant for Men 96-Hour Sweat and Odor Protection Intense Fresh Invisible Solid 5x Types of Sweat
Degree$8.584.5★
What buyers say about clinical strength deodorant men
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Good quality for the money and is functional”
“Effective”
“DECENT PRICE”
“So far its holding up”
“Works just as advertised”
“No Irritation”
“Quick dry”
“offer extreme protection”
“like the soft solid version”
What buyers complain about
“Overwhelmed by the strong scent”
“expensive”
“Did not work as described”
“Breaks easily”
“Misleading product description”
“The cover fits very tightly”
“Dry”
“Allergies”
“Cheap product”
“its very brittle”
Top return reasons
Common questions
- Is clinical strength deodorant men profitable to sell on Amazon United States?
- The niche generates $812K/yr across 18 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the clinical strength deodorant men niche?
- 3 brands and 77 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clinical strength deodorant men?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.3%.
- When does demand for clinical strength deodorant men peak?
- Demand peaks in Feb; the busiest month runs 2.5× the quietest.
- What does it cost to enter the clinical strength deodorant men niche?
- Listings span $7.74–$42.61; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 3,672 reviews — the moat a new listing must climb.