Is clear zinc sunscreen profitable to sell on Amazon United States?

The niche generates $226K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +84.1%. Flapen's verdict: Worth a look (63/100).

How competitive is the clear zinc sunscreen niche?

10 brands and 674 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in clear zinc sunscreen?

Top complaints mined from reviews: Color, Allergies, Smell. The return rate is 0.7%.

When does demand for clear zinc sunscreen peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.8× the quietest.

What does it cost to enter the clear zinc sunscreen niche?

Listings span $7.40–$40.21; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 5,105 reviews — the moat a new listing must climb.

clear zinc sunscreen

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+84.1%

90-day search growth — must beat 0% to launch

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.40–$40.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.12

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$226K

$226K/yr · 194K searches

Review moat

Bad5,105.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clear zinc sunscreen is a $226K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

clear zinc sunscreen market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $227K–$302K; units × avg price
Conversion rate: 7.7%
Avg BSR: #251
Page quality: 0%
Prime: 97%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

674

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

Neutrogena41%
THINK39%
BLUE LIZARD7%
CeraVe4%
Zinka2%
Native2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +84.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.8×

Open Trend

Top clear zinc sunscreen search terms

neutrogena mineral sunscreen39K/yr +90.0%6.4% conv.
thinksport clear zinc sunscreen21K/yr +192.8%15.0% conv.
clear zinc sunscreen19K/yr +188.2%4.3% conv.
clear mineral sunscreen17K/yr +152.7%3.2% conv.
clear zinc oxide sunscreen14K/yr +51.2%4.0% conv.
neutrogena sheer zinc13K/yr +58.0%5.8% conv.
think sport clear zinc sunscreen spf 509K/yr +113.8%16.2% conv.
clear zinc oxide7K/yr +83.9%4.4% conv.
neutrogena sheer zinc sunscreen10K/yr -6.1%4.5% conv.
neutrogena sunscreen mineral6K/yr +96.9%5.8% conv.

All search terms

Top clear zinc sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thinksport SPF 50+ Mineral Sunscreen with Clear Zinc Oxide 6 Fl Oz Safe Natural Water Resistant Broad Spectrum UVA/UVB Sun Screen for Sun Protection Vegan Reef Safe Sunscreen

THINK$21.484.3★625 rev

Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz

Neutrogena$12.544.4★4,295 rev

Neutrogena Kids Mineral Sunscreen Sheer Zinc Oxide Lotion Broad Spectrum SPF 50 with UVA/UVB Protection Water Resistant for 80 Minutes Fragrance and Tear Free 3 FL OZ

Neutrogena$9.904.5★5,272 rev

Neutrogena Sheer Zinc Oxide Dry-Touch Face Sunscreen with Broad Spectrum SPF 50 Oil-Free Non-Comedogenic & Non-Greasy Mineral Sunscreen 2 fl. oz

Neutrogena$24.164.4★12,198 rev

Thinksport SPF 50+ Sunscreen for Face with Clear Zinc Oxide 2 Fl Oz Safe Natural Water Resistant Face Sunscreen UVA/UVB Sun Protection Vegan Reef Safe Sunscreen

THINK$14.354.4★346 rev

Newest

by launch date

Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz

Native$19.98469 rev

5mo ago

CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz

CeraVe$13.611,311 rev

7mo ago

Blue Lizard Sheer Mineral SPF 50 Sunscreen Lotion Zinc Oxide 100% Mineral Formula Rubs In Smooth Nourishes with Australian Desert Lime and Peach Paraben- free Fragrance-Free 3 fl oz

BLUE LIZARD$18.082,339 rev

1y ago

Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz

Neutrogena$12.544,295 rev

1y ago

Thinksport SPF 50+ Mineral Sunscreen with Clear Zinc Oxide 6 Fl Oz Safe Natural Water Resistant Broad Spectrum UVA/UVB Sun Screen for Sun Protection Vegan Reef Safe Sunscreen

THINK$21.48625 rev

2y ago

What buyers say about clear zinc sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Best quality”

Suitability Combination Skin10%

“Good for my Skin”

Protection7%

“Sun Protection”

Value For Money4%

“Good value for money”

Soft Feel4%

“Smooth feel”

Weight Light4%

“lightweight is impressive”

Moist/Dry3%

“it drys quick”

Efficiency3%

“Does the job well”

Smell3%

“doesnt smell bad”

Ease Of Use3%

“Goes on easy”

What buyers complain about

Color11%

“made me look a bit pale”

Allergies10%

“Skin reaction”

Smell7%

“Smells weird”

Oily/Greasy6%

“Super oily”

Thickness5%

“Goes on way too thick”

Skin Health3%

“Burns skin and mine arrived broken”

Residue3%

“deposits a white residue”

Sensitivity-Overall3%

“Not for sensitive skin”

Ease Of Use2%

“Impossible to remove”

Moist/Dry2%

“Not moisturizing”

Top return reasons

Advertised Vs Actual Product12%

Value For Money10%

Size-Overall8%

Color7%

Smell6%

Leak-Proof6%

Product Condition4%

Oily/Greasy4%

Ingredients-Overall4%

Functionality-Overall4%

Common questions

Is clear zinc sunscreen profitable to sell on Amazon United States?: The niche generates $226K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +84.1%. Flapen's verdict: Worth a look (63/100).
How competitive is the clear zinc sunscreen niche?: 10 brands and 674 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in clear zinc sunscreen?: Top complaints mined from reviews: Color, Allergies, Smell. The return rate is 0.7%.
When does demand for clear zinc sunscreen peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.8× the quietest.
What does it cost to enter the clear zinc sunscreen niche?: Listings span $7.40–$40.21; the average listing price is $15.12 (sweet spot $15–$100). The average incumbent carries 5,105 reviews — the moat a new listing must climb.