Is clear nail polish profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the clear nail polish niche?

14 brands and 113 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in clear nail polish?

Top complaints mined from reviews: Durability, Moist/Dry, Quality-Overall. The return rate is 0.4%.

When does demand for clear nail polish peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the clear nail polish niche?

Listings span $1.31–$14.45; the average listing price is $7.26 (sweet spot $15–$100). The average incumbent carries 15,066 reviews — the moat a new listing must climb.

clear nail polish

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($1.31–$14.45) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$2.0M

$2.0M/yr · 1.9M searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad$7.26

avg listing price — sweet spot $15–$100

Review moat

Bad15,066.23

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$1.31–$14.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, clear nail polish is a $2.0M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

clear nail polish market data

Units sold / yr: 250K–300K; avg 6,000–8,000/product
Revenue / yr: $1.8M–$2.2M; units × avg price
Conversion rate: 14.5%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

113

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

10%

Sally Hansen45%
OPI24%
Glamonade13%
Seche3%
OpenLive3%
beetles Gel Polish2%
Open — no brand owns it (8 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Top clear nail polish search terms

clear nail polish606K/yr +10.7%13.8% conv.
top coat nail polish387K/yr +11.5%11.5% conv.
nail top coat120K/yr +13.4%8.4% conv.
opi top coat109K/yr +25.0%16.2% conv.
nail polish top coat98K/yr +26.0%11.6% conv.
clear coat nail polish69K/yr +15.2%14.2% conv.
quick dry top coat75K/yr +3.2%11.8% conv.
clear top coat nail polish66K/yr +7.4%14.5% conv.
quick dry top coat nail polish37K/yr +26.4%12.1% conv.
clear nail polish top coat53K/yr -13.3%14.8% conv.

All search terms

Top clear nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sally Hansen Hard as Nails Nail Polish Crystal Clear 0.45 Fluid Ounce

Sally Hansen$2.114.4★28,405 rev

OPI Top Coat | Nail Polish Top Coat | Prevents Chipping Protects Nails High Gloss Shine

OPI$10.274.7★24,271 rev

Sally Hansen Insta-Dri Dries Instantly Top Coat Quick Dry Long Lasting Streak-Free Shine Clear Nail Polish

Sally Hansen$3.914.6★16,455 rev

Glamonade Top Coat Nail Polish Clear: Quick Dry Nail Polish No Chip High Shine Long Lasting Glossy Fast Air Dry Top Coat for Nail Art Manicure Salon Quality

Glamonade$6.484.3★1,875 rev

Sally Hansen Insta-Dri Clearly Quick Quick Dry Long Lasting Streak-Free Shine Clear Nail Polish

Sally Hansen$5.124.5★19,800 rev

Newest

by launch date

Glamonade 3-In-1 Clear Nail Polish: Quick Dry Top Coat Prevent Staining Base Coat & Nail Strengthener High Gloss Long Lasting No Chip Shield Nail Hardener for Weak Nails DIY Manicure for Women 12ml

Glamonade$8.9760 rev

4mo ago

OpenLive 16.5ml Top Coat Clear Nail Polish Quick Dry High Gloss Shine Large Volume Top Coat Long Wear and Scratch Resistant for Women Salon DIY Nail Art

OpenLive$6.04340 rev

11mo ago

Glamonade Base Top Coat Nail Polish: 2 in 1 Clear High Shine Quick Dry Nail Polish Color Protection Long Lasting Polish Resists Smudging Chipping Fading Fast Air Dry Nail Coat for Women

Glamonade$7.76216 rev

1y ago

AZUREBEAUTY Top Coat Nail Polish Clear Quick Dry Long Lasting Glossy Shine Air Dry Formula Smooth Finish Natural Nail Lacquer for Manicure & Nail Art Salon-Quality

AZUREBEAUTY$6.24346 rev

1y ago

Glamonade Top Coat Nail Polish Clear: Quick Dry Nail Polish No Chip High Shine Long Lasting Glossy Fast Air Dry Top Coat for Nail Art Manicure Salon Quality

Glamonade$6.481,875 rev

2y ago

What buyers say about clear nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“the quality is consistent every time”

Brightness/Shine/Glow12%

“High Shine”

Moist/Dry11%

“Dries fast”

Value For Money10%

“Excellent price”

Durability7%

“Been using this for years”

Stitch/Finish/Polish5%

“Perfect finish”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“Easy to use”

Efficiency3%

“it was effective”

Ease Of Application3%

“Applies nicely”

What buyers complain about

Durability14%

“Didnt last”

Moist/Dry8%

“Doent like to dry”

Quality-Overall8%

“Poor Quality”

Smell6%

“Horrific smell”

Functionality-Overall4%

“Didn't work very well for me”

Value For Money4%

“seems to be expensive”

Allergies4%

“Allergic”

Adhesion/Stickiness3%

“Has a little bit of stickiness”

Thickness3%

“It doesnt get thick”

Brightness/Shine/Glow3%

“Shine doesnt last”

Top return reasons

Functionality-Overall19%

Advertised Vs Actual Product15%

Smell6%

Quality-Overall6%

Value For Money5%

Adhesion/Stickiness5%

Moist/Dry5%

Leak-Proof4%

Durability3%

Paint Quality3%

Common questions

Is clear nail polish profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the clear nail polish niche?: 14 brands and 113 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in clear nail polish?: Top complaints mined from reviews: Durability, Moist/Dry, Quality-Overall. The return rate is 0.4%.
When does demand for clear nail polish peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the clear nail polish niche?: Listings span $1.31–$14.45; the average listing price is $7.26 (sweet spot $15–$100). The average incumbent carries 15,066 reviews — the moat a new listing must climb.