Is clear lip liner profitable to sell on Amazon United States?

The niche generates $60K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (45/100).

How competitive is the clear lip liner niche?

15 brands and 50 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in clear lip liner?

Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 0.7%.

When does demand for clear lip liner peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the clear lip liner niche?

Listings span $1.34–$21.83; the average listing price is $10.63 (sweet spot $15–$100). The average incumbent carries 4,544 reviews — the moat a new listing must climb.

clear lip liner

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.63

avg listing price — sweet spot $15–$100

Price range

Okay$1.34–$21.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,543.69

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$60K

$60K/yr · 56K searches

According to Flapen's Amazon United States niche tracking, clear lip liner is a $60K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

clear lip liner market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $53K–$64K; units × avg price
Conversion rate: 10.2%
Avg BSR: #186
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 6.7%
Avg brand age: 65 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

15 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

MAYBELLINE30%
NYX PROFESSIONAL MAKEUP17%
Rimmel14%
LAURA GELLER NEW YORK12%
Julep6%
URBAN DECAY4%

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -6.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top clear lip liner search terms

clear lip liner32K/yr -8.3%8.8% conv.
clear lip liner to prevent bleeding6K/yr -6.0%11.6% conv.
invisible lip liner9K/yr -15.4%7.3% conv.
white lip liner5K/yr -5.0%8.6% conv.
anti feathering lip liner3K/yr +32.3%4.7% conv.

All search terms

Top clear lip liner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Color Sensational Shaping Lip Liner with Self-Sharpening Tip Clear 1 Count

MAYBELLINE$7.174.4★14,150 rev

Rimmel Moisture Renew Lip Liner - Clear Lip Liner with Shea Butter for Invisible Lip Color Protection that Nourishes Lips - Transparent .04oz

Rimmel$5.584.2★1,787 rev

LAURA GELLER NEW YORK Modern Classic Invisible Color Locking Lip Liner

LAURA GELLER NEW YORK$15.994.4★2,043 rev

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Gimme Drama (White)

NYX PROFESSIONAL MAKEUP$6.174.4★7,572 rev

Julep With a Trace Retractable Creamy Long-Lasting Lip Liner Clear As Day

Julep$13.244.2★1,153 rev

Newest

by launch date

retigazo Invisible Extreme Plumping Lip Liner Invisible Lip Liner Suitable for All Skin Tones

retigazo$12.2748 rev

8mo ago

KIKO Milano Invisible Lip Liner | Colourless Lip Pencil

Kiko Milano$9.92215 rev

1y ago

NYX PROFESSIONAL MAKEUP Duck Plump Plumping Lip Liner Matte Pencil With Up To 10HR Wear Ducking Clear (Clear Lip Liner)

NYX PROFESSIONAL MAKEUP$8.523,090 rev

1y ago

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Truth or Bare

e.l.f.$2.6318,575 rev

2y ago

LAURA GELLER NEW YORK Modern Classic Invisible Color Locking Lip Liner

LAURA GELLER NEW YORK$15.992,043 rev

2y ago

What buyers say about clear lip liner

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“glide smoothly”

Color14%

“The colors are beautiful”

Value For Money9%

“Affordable”

Quality-Overall9%

“Best quality”

Advertised Vs Actual Product7%

“AS ADVERTISED”

Moist/Dry6%

“Smoithing and moisturizing”

Efficiency3%

“shows up well”

Ease Of Use3%

“Easy to use”

Ease Of Application2%

“which makes application quick”

Texture/Consistency-Overall2%

“Texture is nice”

What buyers complain about

Functionality-Overall14%

“did not work well”

Durability11%

“Breakable”

Quality-Overall9%

“Absolute trash”

Color7%

“wonder if there might be a slightly darker shade of this”

Moist/Dry7%

“Not enough moisture”

Value For Money5%

“Other than the price being a little excessive”

Strength3%

“very soft and breaks easy”

Ease Of Application3%

“crumbles when trying to apply”

Advertised Vs Actual Product3%

“False advertisement”

Smudge Resistance2%

“Smudges”

Top return reasons

Color27%

Functionality-Overall21%

Advertised Vs Actual Product15%

Eyeliner Quality6%

Moist/Dry6%

Defective Material/Parts3%

Durability3%

Product Condition2%

Quality-Overall2%