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Clear Lip Liner

Fail

Shoppers spend an estimated $60K a year here, so Clear Lip Liner is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$60K/yr56K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
74%top-5 click share · 15 brands · 50 sellers

Flapen Score

Clear Lip Liner against its category

The dotted line is the Beauty & Personal Care average. Past it, Clear Lip Liner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clear Lip Liner market on Amazon at a glance

Shoppers on Amazon United States searched for Clear Lip Liner 56K times last year and spent an estimated $60K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
10.2%
Market size, estimated
$60Ka year
Peak month
November2.6× the quietest month
Top search term
clear lip liner32K searches a year

02 · Price

A sale here is worth $10.63.

Listings sell for $10.63 on average, from $1.34 to $21.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.63 that is $3K to $5K a year per listing.

Average price
$10.63under the $15 to $100 sweet spot
Price range
$1.34–$21.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #186 within Lips. It carries 4,544 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
6.7%
Average rank
#186in Lips
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
4,544per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Clear Lip Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

15 rising

Sellers

50

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

  • Brand 130%
  • Brand 217%
  • Brand 314%
  • Brand 412%
  • Brand 56%
  • Brand 64%

Demand

Clear Lip Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Clear Lip Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clear lip liner32K/yr
  • clear lip liner to prevent bleeding6K/yr
  • invisible lip liner9K/yr
  • white lip liner5K/yr
  • anti feathering lip liner3K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Lip Liner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“did not work well”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clear Lip Liner questions

Answered from the same tracked data.