Cleansing Shampoo

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

8.1%

Market size, estimated

$154Ka year

Peak month

January4.4× the quietest month

Top search term

neutralizing shampoo56K searches a year

Listings sell for $11.49 on average, from $6.40 to $19.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $11.49 that is $11K to $14K a year per listing.

Average price

$11.49under the $15 to $100 sweet spot

Price range

$6.40–$19.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

0.6%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,345 within Shampoo & Conditioner Sets. It carries 1,493 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,345in Shampoo & Conditioner Sets

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,493per listing

Listings tracked

9

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months