Cleansing Pads for Face
MaybeAn estimated 0.4% of orders come back. But the average product has 11,620 reviews to catch up to, so Cleansing Pads for Face is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $161K/yr133K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 53%top-5 click share · 22 brands · 100 sellers
Flapen Score
Cleansing Pads for Face against its category
The dotted line is the Beauty & Personal Care average. Past it, Cleansing Pads for Face is stronger. Inside it, weaker.
Market
The Cleansing Pads for Face market on Amazon at a glance
Shoppers on Amazon United States searched for Cleansing Pads for Face 133K times last year and spent an estimated $161K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $161Ka year
- Peak month
- May28.8× the quietest month
- Top search term
- cleansing pads47K searches a year
02 · Price
A sale here is worth $12.74.
Listings sell for $12.74 on average, from $2.99 to $50.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $12.74 that is $6K to $10K a year per listing.
- Average price
- $12.74under the $15 to $100 sweet spot
- Price range
- $2.99–$50.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Toners & Astringents. It carries 11,620 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Toners & Astringents
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 11,620per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Cleansing Pads for Face products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 flat
Sellers
100
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
53%
Top 20: 90%
Open market
33%
- Brand 123%
- Brand 215%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Cleansing Pads for Face search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Sep · busiest ÷ quietest = 28.8×
Search terms
Top Cleansing Pads for Face search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cleansing pads47K/yr
- cleansing pads for face34K/yr
- face cleaning pads18K/yr
- facial cotton7K/yr
- pads for toner7K/yr
- cotton face wipes6K/yr
- facial pads for toner4K/yr
- cotton toner pads3K/yr
- soft cotton pads3K/yr
- face cleansing pads disposable2K/yr
Reviews and returns
What reviews say buyers love and hate about Cleansing Pads for Face
We read the reviews and the return reasons for every product selling here.
“Skin Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleansing Pads for Face questions
Answered from the same tracked data.









