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Cleansing Pads for Face

Maybe

An estimated 0.4% of orders come back. But the average product has 11,620 reviews to catch up to, so Cleansing Pads for Face is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$161K/yr133K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
53%top-5 click share · 22 brands · 100 sellers

Flapen Score

Cleansing Pads for Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Cleansing Pads for Face is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleansing Pads for Face market on Amazon at a glance

Shoppers on Amazon United States searched for Cleansing Pads for Face 133K times last year and spent an estimated $161K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
9.5%
Market size, estimated
$161Ka year
Peak month
May28.8× the quietest month
Top search term
cleansing pads47K searches a year

02 · Price

A sale here is worth $12.74.

Listings sell for $12.74 on average, from $2.99 to $50.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $12.74 that is $6K to $10K a year per listing.

Average price
$12.74under the $15 to $100 sweet spot
Price range
$2.99–$50.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Toners & Astringents. It carries 11,620 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Toners & Astringents
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
11,620per listing
Listings tracked
28

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Cleansing Pads for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 flat

Sellers

100

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

53%

Top 20: 90%

Open market

33%

  • Brand 123%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Cleansing Pads for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep · busiest ÷ quietest = 28.8×

Search terms

Top Cleansing Pads for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleansing pads47K/yr
  • cleansing pads for face34K/yr
  • face cleaning pads18K/yr
  • facial cotton7K/yr
  • pads for toner7K/yr
  • cotton face wipes6K/yr
  • facial pads for toner4K/yr
  • cotton toner pads3K/yr
  • soft cotton pads3K/yr
  • face cleansing pads disposable2K/yr

Reviews and returns

What reviews say buyers love and hate about Cleansing Pads for Face

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Allergies”
0.4%of orders come back
“Skin Irritation”
A buyer, on “Allergies”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cleansing Pads for Face questions

Answered from the same tracked data.