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Cleansing Pads

Fail

The average product has 14,308 reviews to catch up to, so Cleansing Pads is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$135K/yr123K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
58%top-5 click share · 17 brands · 54 sellers

Flapen Score

Cleansing Pads against its category

The dotted line is the Beauty & Personal Care average. Past it, Cleansing Pads is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleansing Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Cleansing Pads 123K times last year and spent an estimated $135K. The top 5 brands take 71% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
9.2%
Market size, estimated
$135Ka year
Peak month
July1.3× the quietest month
Top search term
cleansing pads47K searches a year

02 · Price

A sale here is worth $12.03.

Listings sell for $12.03 on average, from $2.99 to $50.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.03 that is $3K to $6K a year per listing.

Average price
$12.03under the $15 to $100 sweet spot
Price range
$2.99–$50.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Cotton Balls & Swabs. It carries 14,308 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Cotton Balls & Swabs
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
14,308per listing
Listings tracked
21

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cleansing Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

54

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

25%

  • Brand 130%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Cleansing Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cleansing Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleansing pads47K/yr
  • cleaning pads for face15K/yr
  • cotton pads for toner10K/yr
  • skincare pads9K/yr
  • facial pad7K/yr
  • toner cotton pads7K/yr
  • facial cotton7K/yr
  • pads for toner7K/yr
  • cleaning face pads6K/yr
  • cotton toner pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Cleansing Pads

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Allergies”
0.4%of orders come back
“Skin Irritation”
A buyer, on “Allergies”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cleansing Pads questions

Answered from the same tracked data.