cleansing oil travel size
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Price range
Great$4.96–$57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$147K$147K/yr · 108K searches
Review moat
Okay3,703.58avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cleansing oil travel size is a $147K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cleansing oil travel size market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $102K–$137K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 7.1%
- Avg brand age
- 52 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
55
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
53%
Top 20: 90%
Open market
27%
- Sulwhasoo29%
- HARUHARU14%
- DHC10%
- SKIN10049%
- ANUA8%
- e.l.f.4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top cleansing oil travel size search terms
- cleansing oil travel size16K/yr
- travel size oil cleanser15K/yr
- travel size cleansing oil12K/yr
- travel oil cleanser11K/yr
- sulwhasoo cleansing oil16K/yr
- oil cleanser travel size9K/yr
- travel cleansing oil9K/yr
- mini cleansing oil7K/yr
- mini oil cleanser5K/yr
- sulwhasoo oil cleanser2K/yr
Top cleansing oil travel size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sulwhasoo Gentle Cleansing Oil | Korean Oil Cleanser & Makeup Remover | Dissolves Waterproof Makeup & SPF | Hydrating Double Cleanse Face Wash for Dry & Sensitive Skin 1.69 fl. oz.
Sulwhasoo$11.884.4★897 rev
HARUHARU wonder Black Rice Moisture Cleansing Oil Travel Size Double Cleansing Daily Makeup remover Pore Oil Cleanser Korean Skincare Non-comedogenic Vegan 1.0 fl oz
HARUHARU$7.314.4★4,375 rev
Sulwhasoo Gentle Cleansing Oil 6.76 Fluid Ounce
Sulwhasoo$34.804.6★644 rev
DHC Deep Cleansing Oil Mini 1 Fl Oz (Pack of 3)
DHC$14.504.5★1,117 rev
SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts
SKIN1004$21.694.7★2,440 rev
Newest
by launch date
BANILA CO Clean It Zero Pore Clarifying Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Oily & Acne-Prone Skin | 16 Pods of Vegan Hypoallergenic Balm with AHA-PHA & Tea Tree (3ml x 16 Pods)
BANILA CO$13.1254 rev
BANILA CO Clean It Zero Original Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Waterproof Makeup Removal | 16 Mini Packs of Vegan Hypoallergenic Balm for All Skin Types (3ml x 16 Pods)
BANILA CO$13.3774 rev
DaiLaiFu Mini Cleansing Oil Portable 2ml Capsule 10 Bottles for Travel & Business Trips 2-in-1 Cleanse & Hydrate Rose Scent Makeup Remover Gentle Skincare for All Skin Types (10)
DaiLaiFu$11.0914 rev
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New
ELEMIS$15.66527 rev
Anua Sun-Ready Travel Kit Zero-Cast Sunscreen & Cleansing oil & Face Wash. Korean Sunscreen with Mini Size Double Cleansing routine Korean Skincare Set
ANUA$31.10272 rev
Trending
90-day click momentumSKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts
SKIN1004$21.694.7★
SSCDFDC Cleansing Oil Mini Travel-Friendly Natural Makeup Remover Portable 20pcs Gentle Moisturizing Cleansing Oil for All Skin Types Travel with (Camellia)
SSCDFDC$9.024.5★
BANILA CO Clean It Zero Original Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Waterproof Makeup Removal | 16 Mini Packs of Vegan Hypoallergenic Balm for All Skin Types (3ml x 16 Pods)
BANILA CO$13.374.8★
DaiLaiFu Mini Cleansing Oil Portable 2ml Capsule 10 Bottles for Travel & Business Trips 2-in-1 Cleanse & Hydrate Rose Scent Makeup Remover Gentle Skincare for All Skin Types (10)
DaiLaiFu$11.094.9★
BANILA CO Clean It Zero Pore Clarifying Cleansing Balm Travel Kit | Travel-Friendly Cleanser for Oily & Acne-Prone Skin | 16 Pods of Vegan Hypoallergenic Balm with AHA-PHA & Tea Tree (3ml x 16 Pods)
BANILA CO$13.124.8★
What buyers say about cleansing oil travel size
What buyers praise and complain about, mined from review topics.What buyers love
“Gentle cleanser”
“This one had good reviews”
“Perfect for combination and sensitive skin”
“So soft”
“Good cleanser”
“The scent is light”
“Helps out my dry skin”
“Helps out my dry skin”
“Good deal”
“works great for my oily skin”
What buyers complain about
“Made me break out in hives”
“strong scent”
“Ruined my skin”
“not an amazing cleanser”
“My face is usually oily”
“Not effective”
“The container is so small”
“Overpriced”
“I had burning”
“isnt the best for dry skin”
Top return reasons
Common questions
- Is cleansing oil travel size profitable to sell on Amazon United States?
- The niche generates $147K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the cleansing oil travel size niche?
- 21 brands and 55 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in cleansing oil travel size?
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 1.0%.
- When does demand for cleansing oil travel size peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the cleansing oil travel size niche?
- Listings span $4.96–$57.97; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 3,704 reviews — the moat a new listing must climb.