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Cleansing Oil Travel Size

Maybe

An estimated 1.0% of orders come back. But the average product has 3,704 reviews to catch up to, so Cleansing Oil Travel Size is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$147K/yr108K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
53%top-5 click share · 21 brands · 55 sellers

Flapen Score

Cleansing Oil Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Cleansing Oil Travel Size is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleansing Oil Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Cleansing Oil Travel Size 108K times last year and spent an estimated $147K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
8.0%
Market size, estimated
$147Ka year
Peak month
November2.1× the quietest month
Top search term
cleansing oil travel size16K searches a year

02 · Price

A sale here is worth $17.08.

Listings sell for $17.08 on average, from $4.96 to $57.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.08 that is $4K to $9K a year per listing.

Average price
$17.08inside the $15 to $100 sweet spot
Price range
$4.96–$57.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #217 within Makeup Remover. It carries 3,704 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#217in Makeup Remover
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,704per listing
Listings tracked
31

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cleansing Oil Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

55

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

53%

Top 20: 90%

Open market

27%

  • Brand 129%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Cleansing Oil Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Cleansing Oil Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleansing oil travel size16K/yr
  • travel size oil cleanser15K/yr
  • travel size cleansing oil12K/yr
  • travel oil cleanser11K/yr
  • sulwhasoo cleansing oil16K/yr
  • oil cleanser travel size9K/yr
  • travel cleansing oil9K/yr
  • mini cleansing oil7K/yr
  • mini oil cleanser5K/yr
  • sulwhasoo oil cleanser2K/yr

Reviews and returns

What reviews say buyers love and hate about Cleansing Oil Travel Size

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Cleansing”
10%of negative reviews mention “Allergies”
1.0%of orders come back
“Made me break out in hives”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cleansing Oil Travel Size questions

Answered from the same tracked data.