Cleansing Oil

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.9M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

9.4%

Market size, estimated

$7.9Ma year

Peak month

July1.5× the quietest month

Top search term

oil cleanser1.1M searches a year

Listings sell for $17.01 on average, from $9.36 to $28.65. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $17.01 that is $340K to $425K a year per listing.

Average price

$17.01inside the $15 to $100 sweet spot

Price range

$9.36–$28.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

20,000–25,000

Revenue per listing a year

$340K–$425K

Returns

0.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Cleansers. It carries 10,373 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Cleansers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

10,373per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months