Is cleansing oil profitable to sell on Amazon United States?

The niche generates $7.9M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the cleansing oil niche?

11 brands and 61 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in cleansing oil?

Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.9%.

When does demand for cleansing oil peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cleansing oil niche?

Listings span $9.36–$28.65; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 10,373 reviews — the moat a new listing must climb.

cleansing oil

Worth a look

Shows a $7.9M/yr market, but soft demand (-13.6% this quarter) keeps it on the watch list.

Market size

Incredible$7.9M

$7.9M/yr · 4.9M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.01

avg listing price — sweet spot $15–$100

Price range

Good$9.36–$28.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,373

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cleansing oil is a $7.9M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

cleansing oil market data

Units sold / yr: 400K–500K; avg 20,000–25,000/product
Revenue / yr: $6.8M–$8.5M; units × avg price
Conversion rate: 9.4%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

ANUA32%
SKIN100419%
ma:nyo11%
DHC10%
La Roche-Posay7%
Palmer's5%
Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -13.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cleansing oil search terms

oil cleanser1.1M/yr -11.8%7.5% conv.
cleansing oil993K/yr -9.0%5.4% conv.
oil cleanser for face452K/yr -19.0%5.9% conv.
anua cleansing oil697K/yr -36.6%11.3% conv.
centella cleansing oil268K/yr -39.6%10.9% conv.
manyo cleansing oil131K/yr +49.6%10.8% conv.
oil face cleanser166K/yr -3.4%3.9% conv.
dhc deep cleansing oil164K/yr -4.6%16.8% conv.
cleansing oil for face150K/yr -0.1%6.4% conv.
makeup remover oil104K/yr +2.6%5.4% conv.

All search terms

Top cleansing oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)

ANUA$16.824.4★28,009 rev

SKIN1004 Madagascar Centella Light Cleansing Oil 6.76 fl.oz 200ml | Gentle Oil Cleanser for Face Korean Facial Cleanser Double Cleansing

SKIN1004$14.434.6★12,917 rev

MANYO Pure Cleansing Oil Natural Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care 6.76 fl oz (200ml)

ma:nyo$16.734.6★6,757 rev

La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free

La Roche-Posay$17.924.7★6,162 rev

DHC Deep Cleansing Oil Facial Cleansing Oil Makeup Remover Cleanses without Clogging Pores Residue-Free Fragrance and Colorant Free All Skin Types 6.7 fl. oz.

DHC$21.734.6★24,224 rev

Newest

by launch date

medicube Cleansing Oil Zero Pore Blackhead | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care (205ml / 6.93 fl.oz)

medicube$15.73815 rev

10mo ago

Prequel Skin Pre-Gleanse Oil Cleanser for Face. Double Cleansing Oil Skincare for Women with Cica and more. Non-Comedogenic Makeup Remover. Unscented Gentle Formula For All Skin Types. 6.5oz

Prequel$19.23351 rev

1y ago

Beauty of Joseon Ginseng Cleansing Oil Waterproof Makeup Remover for Sensitive Acne-Prone Facial Skin. Korean Skin Care for Men and Women 210ml 7.1 fl.oz

Beauty of Joseon$17.412,142 rev

2y ago

Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import

Thunder Tech$11.101,838 rev

2y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free

La Roche-Posay$17.926,162 rev

3y ago

What buyers say about cleansing oil

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing21%

“Good cleanser”

Soft Feel9%

“So soft”

Suitability Combination Skin8%

“Good for sensitive skin”

Ease Of Cleaning8%

“cleanses well”

Quality-Overall8%

“Excellent product”

Smell6%

“Love the smell”

Moist/Dry5%

“Great moisturizer”

Suitability Oily Skin3%

“While someone with oily skin may benefit from this product”

Value For Money3%

“Good deal”

Suitability Dry Skin3%

“Doesn't dry out skin”

What buyers complain about

Smell10%

“it smelled rancid”

Allergies10%

“Irritated Skin”

Skin Health5%

“Burned my skin”

Ease Of Cleaning4%

“Didnt clean”

Functionality-Overall4%

“No effectiveness”

Leak-Proof4%

“leaks”

Oily/Greasy4%

“Oily skin”

Sensitivity-Overall3%

“I have very sensitive”

Suitability Dry Skin3%

“isnt the best for dry skin”

Moist/Dry2%

“is not moisturizing at all”

Top return reasons

Smell15%

Motor Power12%

Advertised Vs Actual Product10%

Value For Money8%

Leak-Proof8%

Functionality-Overall7%

Oily/Greasy6%

Skin Health3%

Suitability Combination Skin3%

Defective Material/Parts2%

Common questions

Is cleansing oil profitable to sell on Amazon United States?: The niche generates $7.9M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the cleansing oil niche?: 11 brands and 61 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in cleansing oil?: Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.9%.
When does demand for cleansing oil peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the cleansing oil niche?: Listings span $9.36–$28.65; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 10,373 reviews — the moat a new listing must climb.