Cleansing Milk

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.

Searches, last 12 months

436K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

3.1%

Market size, estimated

$256Ka year

Peak month

February3.5× the quietest month

Top search term

cleansing milk98K searches a year

Listings sell for $18.66 on average, from $11.45 to $32.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $18.66 that is $9K to $14K a year per listing.

Average price

$18.66inside the $15 to $100 sweet spot

Price range

$11.45–$32.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

0.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Cleansers. It carries 3,070 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#297in Cleansers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,070per listing

Listings tracked

19

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

65 months