Is cleansing cream profitable to sell on Amazon United States?

The niche generates $3.2M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the cleansing cream niche?

4 brands and 228 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cleansing cream?

Top complaints mined from reviews: Smell, Size-Overall, Dilute/Watery. The return rate is 0.7%.

When does demand for cleansing cream peak?

Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 3.1× the quietest.

What does it cost to enter the cleansing cream niche?

Listings span $2.19–$30.79; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 5,019 reviews — the moat a new listing must climb.

cleansing cream

Worth a look

Shows a $3.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$3.2M

$3.2M/yr · 2.1M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.17

avg listing price — sweet spot $15–$100

Price range

Good$2.19–$30.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,019

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cleansing cream is a $3.2M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

cleansing cream market data

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: $2.6M–$3.3M; units × avg price
Conversion rate: 11.2%
Avg BSR: #325
Page quality: 0%
Prime: 95%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

228

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Noxzema47%
POND'S45%
CeraVe6%
VEBA2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.1×

Open Trend

Top cleansing cream search terms

ponds cold cream626K/yr -10.6%9.9% conv.
noxzema510K/yr +11.5%9.1% conv.
noxema162K/yr +51.5%12.3% conv.
noxzema original100K/yr +1.7%15.1% conv.
ponds cold cream makeup remover104K/yr -10.7%12.3% conv.
cold cream92K/yr -2.4%5.3% conv.
jergens face cream53K/yr +60.0%3.6% conv.
noxzema face wash83K/yr -16.2%5.3% conv.
cerave makeup remover61K/yr +5.3%11.3% conv.
cold cream ponds original25K/yr -9.5%12.1% conv.

All search terms

Top cleansing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Noxzema Classic Clean Cream Original Deep Cleansing 12 oz

Noxzema$4.934.5★2,722 rev

PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz

POND'S$6.624.7★2,367 rev

Noxzema Classic Clean Cleanser Original Deep Cleansing 2 oz

Noxzema$5.664.0★8,848 rev

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz

CeraVe$11.104.4★8,376 rev

Ponds Nourishing Moisturizing Cream Crema S Fragrance Free Ivory 14.1 Oz

POND'S$7.814.7★14,390 rev

Newest

by launch date

Noxzema Acne Treatment Bundle Ultimate Clear Blemish Patches with Niacinamide and Tea Tree + Anti-Blemish Pads with 2% Salicylic Acid

Noxzema$14.1844 rev

4mo ago

PONDS Fresh Hydration Gel Face Moisturizer 24HR Hydration with Hyaluronic Acid Vitamin E & B3 Niacinamide Alcohol-Free Oil-Free Dermatologist Tested 3.4 oz

POND'S$8.703,500 rev

2y ago

VEBA All Purpose Face Cream Moisturizer Lotion 15 fl oz

VEBA$10.2641 rev

3y ago

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz

CeraVe$11.108,376 rev

4y ago

PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz

POND'S$6.622,367 rev

7y ago

What buyers say about cleansing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“does not dry out”

Quality-Overall11%

“EXCELLENT PRODUCT”

Smell9%

“Clean smell”

Soft Feel8%

“Leaves skin soft”

Value For Money8%

“Decent price”

Cleansing7%

“Clean skin”

Suitability Combination Skin6%

“Good for skin”

Suitability Dry Skin5%

“Good for dry skin”

Ease Of Cleaning4%

“Good cleaning”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Smell16%

“Bad odor”

Size-Overall9%

“HUGE”

Dilute/Watery8%

“The product was watery when I received it”

Leak-Proof6%

“Leaked out”

Value For Money4%

“OVERPRICED”

Allergies4%

“Irritated my skin”

Product Condition4%

“Looks used”

Texture/Consistency-Overall4%

“It a bit runny in texture”

Moist/Dry3%

“No hydration”

Advertised Vs Actual Product3%

“Misleading”

Top return reasons

Size-Overall20%

Smell17%

Leak-Proof11%

Product Condition10%

Advertised Vs Actual Product10%

Moist/Dry5%

Value For Money3%

Dilute/Watery3%

Texture/Consistency-Overall3%

Functionality-Overall3%

Common questions

Is cleansing cream profitable to sell on Amazon United States?: The niche generates $3.2M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the cleansing cream niche?: 4 brands and 228 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cleansing cream?: Top complaints mined from reviews: Smell, Size-Overall, Dilute/Watery. The return rate is 0.7%.
When does demand for cleansing cream peak?: Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 3.1× the quietest.
What does it cost to enter the cleansing cream niche?: Listings span $2.19–$30.79; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 5,019 reviews — the moat a new listing must climb.