Cleansing Cream
MaybeShoppers spend an estimated $3.2M a year here. But the top 5 brands take 100% of clicks, so Cleansing Cream is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $3.2M/yr2.1M searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 228 sellers
Flapen Score
Cleansing Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Cleansing Cream is stronger. Inside it, weaker.
Market
The Cleansing Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Cleansing Cream 2.1M times last year and spent an estimated $3.2M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $3.2Ma year
- Peak month
- March3.1× the quietest month
- Top search term
- ponds cold cream626K searches a year
02 · Price
A sale here is worth $13.17.
Listings sell for $13.17 on average, from $2.19 to $30.79. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $13.17 that is $79K to $105K a year per listing.
- Average price
- $13.17under the $15 to $100 sweet spot
- Price range
- $2.19–$30.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $79K–$105K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Cleansers. It carries 5,019 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #325in Cleansers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 5,019per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Cleansing Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Noxzema Classic Clean Cream Original Deep Cleansing 12 oz
- Price
- $4.93
- Rating
- 4.5/5
- Reviews
- 2,722
- Age
- 16y ago

PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz
- Price
- $6.62
- Rating
- 4.7/5
- Reviews
- 2,367
- Age
- 7y ago

Noxzema Classic Clean Cleanser Original Deep Cleansing 2 oz
- Price
- $5.66
- Rating
- 4.0/5
- Reviews
- 8,848
- Age
- 16y ago

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 8,376
- Age
- 4y ago

Ponds Nourishing Moisturizing Cream Crema S Fragrance Free Ivory 14.1 Oz
- Price
- $7.81
- Rating
- 4.7/5
- Reviews
- 14,390
- Age
- 15y ago
Trending
estimated 90-day click momentum
VEBA All Purpose Face Cream Moisturizer Lotion 15 fl oz
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 3y ago

Noxzema Acne Treatment Bundle Ultimate Clear Blemish Patches with Niacinamide and Tea Tree + Anti-Blemish Pads with 2% Salicylic Acid
- Price
- $14.18
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 4mo ago

Noxzema Ultimate Clear Face Pads Salicylic Acid Acne Treatment Clears and Prevents Acne Anti-blemish 90 Count 6 Pack
- Price
- $30.79
- Rating
- 4.8/5
- Reviews
- 3,685
- Age
- 16y ago

Noxzema Face Wash Original Deep Cleansing Cream Face Cleanser 12 Oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 6,857
- Age
- 10y ago

PONDS Moisturising Cold Cream 100ml
- Price
- $9.11
- Rating
- 4.4/5
- Reviews
- 2,456
- Age
- 9y ago
Newest
by launch date
Noxzema Acne Treatment Bundle Ultimate Clear Blemish Patches with Niacinamide and Tea Tree + Anti-Blemish Pads with 2% Salicylic Acid
- Price
- $14.18
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 4mo ago

PONDS Fresh Hydration Gel Face Moisturizer 24HR Hydration with Hyaluronic Acid Vitamin E & B3 Niacinamide Alcohol-Free Oil-Free Dermatologist Tested 3.4 oz
- Price
- $8.70
- Rating
- 4.4/5
- Reviews
- 3,500
- Age
- 2y ago

VEBA All Purpose Face Cream Moisturizer Lotion 15 fl oz
- Price
- $10.26
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 3y ago

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 8,376
- Age
- 4y ago

PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz
- Price
- $6.62
- Rating
- 4.7/5
- Reviews
- 2,367
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
228
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Noxzema47%
- POND'S45%
- CeraVe6%
- VEBA2%
- Open — no brand owns it (0%)
Demand
Cleansing Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.1×
Search terms
Top Cleansing Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ponds cold cream626K/yr
- noxzema510K/yr
- noxema162K/yr
- noxzema original100K/yr
- ponds cold cream makeup remover104K/yr
- cold cream92K/yr
- jergens face cream53K/yr
- noxzema face wash83K/yr
- cerave makeup remover61K/yr
- cold cream ponds original25K/yr
Reviews and returns
What reviews say buyers love and hate about Cleansing Cream
We read the reviews and the return reasons for every product selling here.
“Bad odor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleansing Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









