Cleansing Balm

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+10.3%

Conversion, latest week

10.0%

Market size, estimated

$2.9Ma year

Peak month

July1.4× the quietest month

Top search term

cleansing balm677K searches a year

Listings sell for $16.54 on average, from $4.95 to $57.75. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $16.54 that is $99K to $132K a year per listing.

Average price

$16.54inside the $15 to $100 sweet spot

Price range

$4.95–$57.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$99K–$132K

Returns

0.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #67 within Cleansers. It carries 4,658 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#67in Cleansers

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

4,658per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months