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Clean Skin

Fail

The top 5 brands take 100% of clicks, so Clean Skin is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$96K/yr43K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
66%top-5 click share · 5 brands · 9 sellers

Flapen Score

Clean Skin against its category

The dotted line is the Beauty & Personal Care average. Past it, Clean Skin is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clean Skin market on Amazon at a glance

Shoppers on Amazon United States searched for Clean Skin 43K times last year and spent an estimated $96K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
11.5%
Market size, estimated
$96Ka year
Peak month
November1.4× the quietest month
Top search term
clean skin43K searches a year

02 · Price

A sale here is worth $19.36.

Listings sell for $19.36 on average, from $7.75 to $62.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $19.36 that is $5K to $10K a year per listing.

Average price
$19.36inside the $15 to $100 sweet spot
Price range
$7.75–$62.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Cleansers. It carries 10,435 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Cleansers
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
10,435per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Clean Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Clean Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Clean Skin

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Smell”
0.3%of orders come back
“Chemical Smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Clean Skin questions

Answered from the same tracked data.