Clean Perfume

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $583K a year.

Searches, last 12 months

664K

Growth, 90 days vs prior 90

+13.8%

Conversion, latest week

2.2%

Market size, estimated

$583Ka year

Peak month

January2.4× the quietest month

Top search term

clean perfume117K searches a year

Listings sell for $40.29 on average, from $11.19 to $112.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $40.29 that is $20K to $30K a year per listing.

Average price

$40.29inside the $15 to $100 sweet spot

Price range

$11.19–$112.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$20K–$30K

Returns

0.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #213 within Women's. It carries 1,340 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#213in Women's

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,340per listing

Listings tracked

24

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

75 months