Clean Makeup

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

5.3%

Market size, estimated

$79Ka year

Peak month

December2.1× the quietest month

Top search term

honest lip balm26K searches a year

Listings sell for $11.36 on average, from $9.72 to $17.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.36 that is $3K to $6K a year per listing.

Average price

$11.36under the $15 to $100 sweet spot

Price range

$9.72–$17.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #230 within Lip Care. It carries 12,675 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

91%

Out of stock, average day

2.1%

Average rank

#230in Lip Care

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

12,675per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months