Clay Shampoo
FailShoppers spend an estimated $12K a year here, so Clay Shampoo is a Fail.
- Flapen Score
- 32 / 100Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 4832
- Market size
- $12K/yr47K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 26 sellers
Flapen Score
Clay Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Clay Shampoo is stronger. Inside it, weaker.
Market
The Clay Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Shampoo 47K times last year and spent an estimated $12K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $12Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- clay shampoo12K searches a year
02 · Price
A sale here is worth $17.05.
Listings sell for $17.05 on average, from $8.80 to $28.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $17.05 that is $2K to $4K a year per listing.
- Average price
- $17.05inside the $15 to $100 sweet spot
- Price range
- $8.80–$28.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,478 within Conditioners. It carries 2,023 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 91%
- Out of stock, average day
- 5.8%
- Average rank
- #1,478in Conditioners
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,023per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Clay Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
26
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
2%
- Brand 184%
- Brand 24%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Clay Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Clay Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay shampoo12K/yr
- loreal clay shampoo7K/yr
- loreal extraordinary clay shampoo6K/yr
- loreal elvive clay shampoo4K/yr
- elvive clay shampoo3K/yr
- loreal elvive extraordinary clay shampoo5K/yr
- rebalancing shampoo2K/yr
- elvive extraordinary clay shampoo2K/yr
- loreal paris elvive extraordinary clay rebalancing shampoo2K/yr
- elvive clay1K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Shampoo
We read the reviews and the return reasons for every product selling here.
“its very oily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Shampoo questions
Answered from the same tracked data.









