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Clay Shampoo

Fail

Shoppers spend an estimated $12K a year here, so Clay Shampoo is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$12K/yr47K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
85%top-5 click share · 7 brands · 26 sellers

Flapen Score

Clay Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Clay Shampoo is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Clay Shampoo 47K times last year and spent an estimated $12K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
1.5%
Market size, estimated
$12Ka year
Peak month
March1.4× the quietest month
Top search term
clay shampoo12K searches a year

02 · Price

A sale here is worth $17.05.

Listings sell for $17.05 on average, from $8.80 to $28.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $17.05 that is $2K to $4K a year per listing.

Average price
$17.05inside the $15 to $100 sweet spot
Price range
$8.80–$28.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,478 within Conditioners. It carries 2,023 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
5.8%
Average rank
#1,478in Conditioners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,023per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Clay Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Brand 184%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Clay Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Clay Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clay shampoo12K/yr
  • loreal clay shampoo7K/yr
  • loreal extraordinary clay shampoo6K/yr
  • loreal elvive clay shampoo4K/yr
  • elvive clay shampoo3K/yr
  • loreal elvive extraordinary clay shampoo5K/yr
  • rebalancing shampoo2K/yr
  • elvive extraordinary clay shampoo2K/yr
  • loreal paris elvive extraordinary clay rebalancing shampoo2K/yr
  • elvive clay1K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Shampoo

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
18%of negative reviews mention “Oily/Greasy”
0.5%of orders come back
“its very oily”
A buyer, on “Oily/Greasy”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clay Shampoo questions

Answered from the same tracked data.