Clay Shampoo
FailShoppers spend an estimated $12K a year here, so Clay Shampoo is a Fail.
- Flapen Score
- 32 / 100Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 4832
- Market size
- $12K/yr47K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 26 sellers
Flapen Score
Clay Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Clay Shampoo is stronger. Inside it, weaker.
Market
The Clay Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Shampoo 47K times last year and spent an estimated $12K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $12Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- clay shampoo12K searches a year
02 · Price
A sale here is worth $17.05.
Listings sell for $17.05 on average, from $8.80 to $28.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $17.05 that is $2K to $4K a year per listing.
- Average price
- $17.05inside the $15 to $100 sweet spot
- Price range
- $8.80–$28.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,478 within Conditioners. It carries 2,023 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 91%
- Out of stock, average day
- 5.8%
- Average rank
- #1,478in Conditioners
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,023per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Clay Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Elvive Extraordinary Clay Rebalancing Conditioner 12.6 fl; oz; (Packaging May Vary)
- Price
- $14.42
- Rating
- 4.6/5
- Reviews
- 3,301
- Age
- 9y ago

LOral Paris Elvive Extraordinary Clay Rebalancing Shampoo 12.6 fl; oz; (Packaging May Vary)
- Price
- $25.94
- Rating
- 4.5/5
- Reviews
- 10,242
- Age
- 9y ago

LOreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid 28 Fl Oz
- Price
- $9.35
- Rating
- 4.5/5
- Reviews
- 1,184
- Age
- 1y ago

LOreal Paris Elvive Hyaluron + Pure Shampoo and Conditioner Set Clarifying Shampoo and Rehydrating Conditioner with Salicylic Acid and Hyaluronic Acid 56 Fl Oz Set
- Price
- $20.31
- Rating
- 4.6/5
- Reviews
- 1,379
- Age
- 1y ago

CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz
- Price
- $8.98
- Rating
- 4.4/5
- Reviews
- 782
- Age
- 9mo ago
Trending
estimated 90-day click momentum
LOral Paris Elvive Extraordinary Clay Rebalancing Shampoo 12.6 fl; oz; (Packaging May Vary)
- Price
- $25.94
- Rating
- 4.5/5
- Reviews
- 10,242
- Age
- 9y ago

Purifying Shampoo Bar for Oily Hair (6.7oz) | Green Clay & Rosemary | Vegan Sulfate-Free Eco-Friendly | Plastic-Free Hair Care
- Price
- $14.18
- Rating
- 4.3/5
- Reviews
- 1,013
- Age
- 4y ago

Clayge Smooth Shampoo for Oily Scalp Clay-Based Deep Cleansing & Moisturizing Hair Care Smooth Floral Musk Scent 16.91 fl oz / 500ml Pump Bottle Made in Japan
- Price
- $19.14
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

DOVE MEN + CARE Shampoo 1 count Charcoal + Clay for Real Hair that Powers Up Hair Strength with Deep Purifying Benefits 28 Fl oz
- Price
- $8.80
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 7mo ago

CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz
- Price
- $8.98
- Rating
- 4.4/5
- Reviews
- 782
- Age
- 9mo ago
Newest
by launch date
DOVE MEN + CARE Shampoo 1 count Charcoal + Clay for Real Hair that Powers Up Hair Strength with Deep Purifying Benefits 28 Fl oz
- Price
- $8.80
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 7mo ago

CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz
- Price
- $8.98
- Rating
- 4.4/5
- Reviews
- 782
- Age
- 9mo ago

Clayge Smooth Shampoo for Oily Scalp Clay-Based Deep Cleansing & Moisturizing Hair Care Smooth Floral Musk Scent 16.91 fl oz / 500ml Pump Bottle Made in Japan
- Price
- $19.14
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

LOreal Paris Elvive Hyaluron + Pure Shampoo and Conditioner Set Clarifying Shampoo and Rehydrating Conditioner with Salicylic Acid and Hyaluronic Acid 56 Fl Oz Set
- Price
- $20.31
- Rating
- 4.6/5
- Reviews
- 1,379
- Age
- 1y ago

SHAZ & KIKS Balancing Clay Scrub Shampoo | Gently Exfoliate Clarify & Detoxify Scalp | Reduce Hair Shedding & Product Buildup | Indian Clay and Hibiscus | Color-Safe Sulfate-Free Natural | 90ml
- Price
- $28.52
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
26
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
2%
- L'Oreal Paris84%
- CeraVe4%
- SHAZ & KIKS2%
- B.O.B BARS OVER BOTTLES2%
- Dr. Groot2%
- Clayge2%
- Open — no brand owns it (1 brand, 2%)
Demand
Clay Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Clay Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay shampoo12K/yr
- loreal clay shampoo7K/yr
- loreal extraordinary clay shampoo6K/yr
- loreal elvive clay shampoo4K/yr
- elvive clay shampoo3K/yr
- loreal elvive extraordinary clay shampoo5K/yr
- rebalancing shampoo2K/yr
- elvive extraordinary clay shampoo2K/yr
- loreal paris elvive extraordinary clay rebalancing shampoo2K/yr
- elvive clay1K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Shampoo
We read the reviews and the return reasons for every product selling here.
“its very oily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









