Clay Pomade

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $763K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

14.2%

Market size, estimated

$763Ka year

Peak month

August3.2× the quietest month

Top search term

reuzel clay matte pomade50K searches a year

Listings sell for $18.72 on average, from $8.05 to $27.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $18.72 that is $23K to $28K a year per listing.

Average price

$18.72inside the $15 to $100 sweet spot

Price range

$8.05–$27.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$28K

Returns

0.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #43 within Clays. It carries 2,812 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#43in Clays

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,812per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

81 months