Is clay pomade profitable to sell on Amazon United States?

The niche generates $763K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the clay pomade niche?

10 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in clay pomade?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.9%.

When does demand for clay pomade peak?

Demand peaks in Apr–Jun–Jul–Aug; the busiest month runs 3.2× the quietest.

What does it cost to enter the clay pomade niche?

Listings span $8.05–$27.34; the average listing price is $18.72 (sweet spot $15–$100). The average incumbent carries 2,812 reviews — the moat a new listing must climb.

clay pomade

Worth a look

Shows searches that convert (14.2% search→purchase), but soft demand (-6.7% this quarter) keeps it on the watch list.

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$18.72

avg listing price — sweet spot $15–$100

Market size

Good$763K

$763K/yr · 287K searches

Price range

Good$8.05–$27.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,812.47

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clay pomade is a $763K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

clay pomade market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $562K–$749K; units × avg price
Conversion rate: 14.2%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 3.3%
Avg brand age: 81 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

REUZEL35%
Baxter of California30%
Suavecito15%
Firsthand8%
Highland4%
Hanz de Fuko2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -6.7% search growth over the last 90 days.

Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 3.2×

Open Trend

Top clay pomade search terms

reuzel clay matte pomade50K/yr -11.9%14.3% conv.
clay pomade57K/yr -13.0%7.6% conv.
baxter of california clay pomade59K/yr +5.5%18.7% conv.
suavecito clay18K/yr +11.3%15.9% conv.
clay pomade for men26K/yr -20.4%8.7% conv.
church california pomade12K/yr -4.2%1.7% conv.
firsthand clay pomade8K/yr +6.6%16.6% conv.
reuzel clay6K/yr -17.2%8.0% conv.
baxter clay pomade11K/yr -7.6%21.8% conv.
firsthand supply clay pomade4K/yr +30.8%12.0% conv.

All search terms

Top clay pomade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baxter of California Clay Pomade Strong Hold Matte Hair Clay for Men Texturizing & Thickening Pomade for Natural Definition and All-Day Control 2 Ounce

Baxter of California$20.714.3★5,855 rev

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types

REUZEL$20.014.2★1,407 rev

Suavecito Pomade Firme Clay for Men - Strong Hold Low Shine Matte Finish - Professional Hair Styling Clay for Added Volume and Definition - 4 oz

Suavecito$15.004.4★2,769 rev

Baxter of California Hard Cream Pomade Firm Hold - Soft Finish for Men and Women Great for Thicker Hair Types Solid Styling Cream for Textured Definition Powered by Natural Ingredients 2 Ounce

Baxter of California$21.284.4★863 rev

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types

REUZEL$10.374.6★6,345 rev

Newest

by launch date

Cremo Hair Styling Clay Premium Barber Grade Sculpting Clay for Hair Styling 3.4 Oz

Cremo$10.144,999 rev

8mo ago

Suavecito Pomade Firme Clay for Men - Strong Hold Low Shine Matte Finish - Professional Hair Styling Clay for Added Volume and Definition - 2.3 oz

Suavecito$11.972,769 rev

9mo ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types

REUZEL$10.376,345 rev

1y ago

REUZEL Extreme Hold Matte Pomade Strongest All Day Hold Water Soluble Styling Matte Finish & Flake Free Easy To Wash Out For All Hair Types

REUZEL$10.966,763 rev

1y ago

REUZEL Clay Matte Pomade Medium All Day Hold Water Soluble Styling Matte Finish and Flake Free Easy To Wash Out For All Hair Types

REUZEL$20.011,407 rev

1y ago

What buyers say about clay pomade

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Lightly scented”

Quality-Overall15%

“fair quality for the price”

Hair Styling6%

“Great hair hold”

Durability5%

“used it for years”

Value For Money5%

“Great value”

Ease Of Use4%

“Easy to use”

Texture/Consistency-Overall4%

“Interesting texture”

Ease Of Application3%

“It applied smoothly”

Advertised Vs Actual Product3%

“Just what I was looking for”

Suitability Straight Hair2%

“Great for extremely straight hair”

What buyers complain about

Smell12%

“Awful smell”

Value For Money6%

“not worth the cost”

Hair Related5%

“takes some effort to work through the hair evenly”

Ease Of Use4%

“extremely difficult to remove”

Adhesion/Stickiness3%

“It's fairly sticky”

Thickness3%

“Super thick to rub in”

Texture/Consistency-Overall3%

“barely any texture”

Ease Of Cleaning3%

“is difficult to wash out”

Oily/Greasy3%

“Makes my hair a little greasy”

Moist/Dry3%

“Clay to dry”

Top return reasons

Advertised Vs Actual Product13%

Smell13%

Functionality-Overall7%

Suitability Short Hair7%

Texture/Consistency-Overall5%

Product Condition4%

Adhesion/Stickiness4%

Oily/Greasy4%

Size-Overall4%

Hair Related4%

Common questions

Is clay pomade profitable to sell on Amazon United States?: The niche generates $763K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the clay pomade niche?: 10 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in clay pomade?: Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.9%.
When does demand for clay pomade peak?: Demand peaks in Apr–Jun–Jul–Aug; the busiest month runs 3.2× the quietest.
What does it cost to enter the clay pomade niche?: Listings span $8.05–$27.34; the average listing price is $18.72 (sweet spot $15–$100). The average incumbent carries 2,812 reviews — the moat a new listing must climb.

clay pomade

clay pomade market data

Competition & brand share

Demand & seasonality

Top clay pomade search terms

Top clay pomade products on Amazon

Top sellers

Newest

Trending

What buyers say about clay pomade

What buyers love

What buyers complain about

Top return reasons

Common questions

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