Is clay mask stick profitable to sell on Amazon United States?

The niche generates $438K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the clay mask stick niche?

3 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clay mask stick?

Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 0.5%.

What does it cost to enter the clay mask stick niche?

Listings span $10.32–$14.98; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 1,646 reviews — the moat a new listing must climb.

clay mask stick

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+52.5%

90-day search growth — must beat 0% to launch

Market size

Good$438K

$438K/yr · 570K searches

Review moat

Okay1,645.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.80

avg listing price — sweet spot $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$10.32–$14.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, clay mask stick is a $438K/yr Amazon United States market (570K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

clay mask stick market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $354K–$472K; units × avg price
Conversion rate: 6.5%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.4%
Avg brand age: 40 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

SKINTIFIC89%
Grospe6%
SKIN10045%

Demand

Weekly Amazon search volume, last 26 weeks — +52.5% search growth over the last 90 days.

Open Trend

Top clay mask stick search terms

skintific346K/yr +39.7%3.0% conv.
skintific clay mask46K/yr +12.9%7.8% conv.
alaska volcano pore clay stick29K/yr +293.0%10.2% conv.
volcanic clay mask17K/yr +773.8%6.4% conv.
clay mask stick26K/yr +25.0%5.7% conv.
skintific alaska volcano pore clay stick8K/yr +361.5%12.6% conv.
pore clay stick8K/yr +312.3%9.0% conv.
face mask stick16K/yr +2.2%3.3% conv.
clay stick11K/yr +107.6%5.9% conv.
alaska volcano5K/yr +707.2%7.4% conv.

All search terms

Top clay mask stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask

SKINTIFIC$11.414.4★559 rev

SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask

SKINTIFIC$11.284.4★202 rev

2 Pcs Face Mask Stick for FaceVolcanic and Wormwood Mud Mask StickDeep Cleanses Gently Removes Blackheads Repairs Skin1.41 FL OZ Each

Grospe$10.324.1★34 rev

SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g

SKIN1004$14.274.6★7,770 rev

SKINTIFIC Cover Glow Perfect Cushion Foundation Natural Radiant Finish Medium-to-High Buildable Coverage Hydrating Peptide Complex Lightweight for Dry & Combination Skin #02 Ivory

SKINTIFIC$14.984.3★540 rev

Newest

by launch date

SKINTIFIC Cover Glow Perfect Cushion Foundation Natural Radiant Finish Medium-to-High Buildable Coverage Hydrating Peptide Complex Lightweight for Dry & Combination Skin #02 Ivory

SKINTIFIC$14.98540 rev

8mo ago

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(06 Cherry Red)

SKINTIFIC$11.051,427 rev

11mo ago

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(04 Pink Berry)

SKINTIFIC$11.211,427 rev

11mo ago

SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask

SKINTIFIC$11.28202 rev

1y ago

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)

SKINTIFIC$10.861,427 rev

1y ago

What buyers say about clay mask stick

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry10%

“I love it super hydrating”

Ease Of Application10%

“Like the applicator”

Soft Feel9%

“My skin is soft”

Quality-Overall8%

“Great product on”

Suitability Combination Skin8%

“works really well at clearing my skin up”

Color6%

“the color is very pretty”

Smell4%

“It smells very clean”

Value For Money4%

“Good deal”

Ease Of Use3%

“it's easy to remove”

Efficiency3%

“Clears up and makes you feel clean and good”

What buyers complain about

Smell8%

“Smells is too strong”

Functionality-Overall8%

“Didnt work as mentioned”

Moist/Dry6%

“This product is drying”

Color5%

“I just wasnt happy w the color”

Durability5%

“Broke me out not good”

Value For Money5%

“Waste of money”

Quality-Overall5%

“Cheap quality”

Thickness5%

“It's not thick like other masks”

Advertised Vs Actual Product4%

“Not even close to being as advertised”

Allergies4%

“Rash”

Top return reasons

Color19%

Functionality-Overall15%

Advertised Vs Actual Product14%

Smell5%

Product Condition5%

Motor Power5%

Moist/Dry4%

Defective Material/Parts4%

Value For Money3%

Size-Overall3%

Common questions

Is clay mask stick profitable to sell on Amazon United States?: The niche generates $438K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the clay mask stick niche?: 3 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clay mask stick?: Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 0.5%.
What does it cost to enter the clay mask stick niche?: Listings span $10.32–$14.98; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 1,646 reviews — the moat a new listing must climb.