clay mask
Launch itA $1.8M/yr market growing +19.6% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.7M searches
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Great$5.92–$41.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,447.15avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, clay mask is a $1.8M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 56% of demand. Verdict: Launch it — 67/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 6.4%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 126 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
60
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
52%
Top 20: 94%
Open market
37%
- medicube17%
- Aztec Secret12%
- SKINTIFIC10%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS8%
- SKIN10048%
- The Ordinary7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz
medicube$16.684.5★5,840 rev
Aztec Secret Indian Healing Clay 16 Oz Deep Pore Cleansing Facial & Body Mask The Original 100% Natural Calcium Bentonite Clay New Version 2
Aztec Secret$14.974.6★99,487 rev
SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask
SKINTIFIC$11.414.4★559 rev
New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$16.264.5★52,637 rev
![SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g](https://m.media-amazon.com/images/I/41JnWZuIzmL.jpg)
SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g
SKIN1004$14.274.6★7,770 rev
Newest
by launch date
Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz
Dr.Leo$13.2854 rev
EXPRESSIONS WELLNESS Clay Mask for Face: Deep Cleansing Pore Dead Sea Mud Mask with Salicylic Acid Oil-Control Reduces Acne for Sensitive Oily & Acne-Prone Skin 4.06 Oz
EXPRESSIONS WELLNESS$12.5566 rev
Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types
Kiehl's$41.56229 rev
coeternal Seaweed Detox Wash Off Mask Cooling Korean Clay Mask with Bentonite Kaolin Glycerin & Seaweed Extracts for Pore Minimizing Deep Cleansing Non-Drying Mud Mask 200ml / 6.76 fl.oz.
coeternal$21.7185 rev
SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask
SKINTIFIC$11.28202 rev
Trending
90-day click momentumDr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz
Dr.Leo$13.284.5★
TOSOWOONG Real Blackhead Mud Mask Facial & Nose Pore-Purifying Clay - Korean Mud Mask Pore Tightening Deep Pore Cleaner Cooling & Quick Dry Formula Face Mask Oil Control 100 g / 3.52 oz.
TOSOWOONG$19.693.9★
SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask
SKINTIFIC$11.284.4★
SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask
SKINTIFIC$11.414.4★
Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types
Kiehl's$41.564.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“SO GOOD FOR SENSITIVE SKIN”
“Goes on so smooth”
“Good cleanser”
“Excellent Product”
“Dries fast”
“Easy application”
“Smells good”
“it's a nice balance of dry for someone who has combination skin”
“Seems to work ok”
“Worth the money”
What buyers complain about
“Allergic reaction”
“doesn't work as stated”
“It BURNED MY FACE”
“Makes face very dry”
“There is no fragrance”
“Too expensive”
“I am also plagued with extremely dry skin”
“the container is small”
“Not for sensitive skin”
“Not the same as it was”
Top return reasons
Common questions
- Is clay mask profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Launch it (67/100).
- How competitive is the clay mask niche?
- 23 brands and 60 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in clay mask?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.8%.
- When does demand for clay mask peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the clay mask niche?
- Listings span $5.92–$41.56; the average listing price is $16.67 (sweet spot $15–$100). The average incumbent carries 12,447 reviews — the moat a new listing must climb.
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