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Classic Lash Extensions

Fail

Shoppers spend an estimated $19K a year here, so Classic Lash Extensions is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$19K/yr61K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
73%top-5 click share · 8 brands · 9 sellers

Flapen Score

Classic Lash Extensions against its category

The dotted line is the Beauty & Personal Care average. Past it, Classic Lash Extensions is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Classic Lash Extensions market on Amazon at a glance

Shoppers on Amazon United States searched for Classic Lash Extensions 61K times last year and spent an estimated $19K. The top 5 brands take 92% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
3.3%
Market size, estimated
$19Ka year
Peak month
August1.2× the quietest month
Top search term
classic lash extensions33K searches a year

02 · Price

A sale here is worth $9.24.

Listings sell for $9.24 on average, from $6.99 to $15.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.24 that is $924 to $2K a year per listing.

Average price
$9.24under the $15 to $100 sweet spot
Price range
$6.99–$15.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$924–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Makeup Brushes & Tools. It carries 5,299 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Makeup Brushes & Tools
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,299per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Classic Lash Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Brand 145%
  • Brand 218%
  • Brand 318%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Classic Lash Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Classic Lash Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • classic lash extensions33K/yr
  • classic lashes17K/yr
  • classic eyelash extensions7K/yr
  • classic lashes .153K/yr
  • classic lash trays2K/yr
  • classic lashes extensions913/yr
  • classic lash extensions mixed tray31/yr

Reviews and returns

What reviews say buyers love and hate about Classic Lash Extensions

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Eyelash Quality”
28%of negative reviews mention “Eyelash Quality”
1.2%of orders come back
“not my favorite lashes”
A buyer, on “Eyelash Quality”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Classic Lash Extensions questions

Answered from the same tracked data.