Is clarisonic brush head replacements profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 32 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the clarisonic brush head replacements niche?

13 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in clarisonic brush head replacements?

Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.2%.

When does demand for clarisonic brush head replacements peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the clarisonic brush head replacements niche?

Listings span $9.64–$139.29; the average listing price is $60.91 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.

clarisonic brush head replacements

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$60.91

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 319K searches

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$9.64–$139.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good942

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Signals Quality Gap High Price Out of Stock

According to Flapen's Amazon United States niche tracking, clarisonic brush head replacements is a $1.3M/yr Amazon United States market (319K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

clarisonic brush head replacements market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $914K–$1.2M; units × avg price
Conversion rate: 6.5%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 32.7%
Avg brand age: 58 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

19%

Evetree31%
Clarisonic24%
MICHAEL TODD10%
MFY7%
Microtree5%
Acosexy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top clarisonic brush head replacements search terms

clarisonic facial cleansing brush86K/yr -13.7%5.0% conv.
clarisonic85K/yr -16.8%1.9% conv.
clarisonic brush head replacements32K/yr +1.0%9.4% conv.
clarisonic mia 231K/yr +2.9%3.9% conv.
clarisonic mia 2 brush head replacements16K/yr +24.2%10.4% conv.
clarisonic face brush11K/yr -9.0%2.6% conv.
clarisonic mia12K/yr -5.3%3.0% conv.
clarisonic brush heads7K/yr -15.3%4.6% conv.
clarisonic mia brush head replacements5K/yr +36.6%8.5% conv.
mia 2 replacement brush heads4K/yr +7.6%12.9% conv.

All search terms

Top clarisonic brush head replacements products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Evetree Brush Head Replacements Compatible with Clarisonic Mia 1 Mia 2 Mia Fit Alpha Fit Smart Profile Uplift and Alpha Fit Deep Pore Facial 2 Pack(Deep Pore)

Evetree$9.834.5★593 rev

Michael Todd Beauty Soniclear Allure 2026 Readers Choice Winner Sonic (no Rotating) Facial Cleansing + Exfoliation Brush for Men/Women Antimicrobial Protected Bristles 4 speeds Serum Infusion Head

MICHAEL TODD$79.164.7★635 rev

Evetree Radiance Facial Cleansing Brush Head Replacement | Compatible with Clarisonic Mia 1 Mia 2 Mia Fit Alpha Fit Smart Profile Uplift and Alpha Fit 2 Pack (Radiance)

Evetree$9.824.5★356 rev

Mia 2 Sonic Facial Cleansing Brush - Electric Face Exfoliator for Deep Clean & Pore Cleansing Waterproof & Rechargeable White

MFY$99.793.1★35 rev

Clarisonic Mia 2 Sonic Facial Cleansing Brush System White

Clarisonic$92.173.1★72 rev

Newest

by launch date

Clarsonic Mia 2 Sonic Facial Cleansing Brush System White

Ganxudo$103.068 rev

3mo ago

Clarsonic Facial Cleansing Brush System Mia 2 Sonic Face Scrubber Pink

Brushot$100.5925 rev

3mo ago

Microtree Electric Facial Cleansing Brush Ultrasonic Vibrating Face Brush 2 Speeds for Gentle Clean Rechargeable Face Scrubber Exfoliator Waterproof Sonic Face Brushes for Cleansing

Microtree$59.3819 rev

8mo ago

Microtree Electric Facial Cleansing Brush Sonic Vibrating Rechargeable Face Scrubber Exfoliator 2 Speeds for Gentle Clean Face Wash Brush - No Rotation Safe for All Skin Types

Microtree$57.80101 rev

10mo ago

Mia 2 Sonic Facial Cleansing Brush - Electric Face Exfoliator for Deep Clean & Pore Cleansing Waterproof & Rechargeable White

MFY$99.7935 rev

11mo ago

What buyers say about clarisonic brush head replacements

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing16%

“gentle cleansing”

Soft Feel11%

“Feel soft”

Suitability Combination Skin9%

“This really helped clear up my skin”

Quality-Overall8%

“Solid quality”

Value For Money7%

“Great deal”

Ease Of Use5%

“Easy to hold”

Ease Of Cleaning5%

“Easily cleaned”

Efficiency4%

“Makes the work excelent”

Advertised Vs Actual Product3%

“As Described”

Charging3%

“Charge lasts forever”

What buyers complain about

Charging18%

“will not charge”

Durability17%

“broke quickly”

Functionality-Overall7%

“not effective”

Value For Money4%

“Not worth it”

Quality-Overall4%

“Bad quality”

Ease Of Cleaning4%

“Doesnt clean well”

Battery Life3%

“Poor battery life”

Hard Feel3%

“Too Soft”

Heating2%

“The heater doesnt get very warm”

Size-Overall2%

“Does not fit”

Top return reasons

Charging21%

Functionality-Overall16%

Size-Overall11%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Compatibility-Overall6%

Hard Feel4%

Product Condition3%

Value For Money3%

Quality-Overall2%

Common questions

Is clarisonic brush head replacements profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 32 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the clarisonic brush head replacements niche?: 13 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in clarisonic brush head replacements?: Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.2%.
When does demand for clarisonic brush head replacements peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the clarisonic brush head replacements niche?: Listings span $9.64–$139.29; the average listing price is $60.91 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.