clarisonic
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$79.34avg listing price — sweet spot $15–$100
Market size
Great$875K$875K/yr · 252K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$9.82–$139.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,089.72avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, clarisonic is a $875K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
clarisonic market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $793K–$992K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 40.5%
- Avg brand age
- 59 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
22
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
22%
- Clarisonic28%
- MICHAEL TODD14%
- Evetree13%
- MFY11%
- Microtree7%
- TOUCHBeauty5%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -12.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top clarisonic search terms
- clarisonic facial cleansing brush86K/yr
- clarisonic85K/yr
- clarisonic mia 231K/yr
- clarisonic face brush11K/yr
- clarisonic mia12K/yr
- clarisonic brush5K/yr
- mia face brush clarisonic4K/yr
- clairsonic3K/yr
- mia 2 clarisonic3K/yr
- mia 22K/yr
Top clarisonic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Michael Todd Beauty Soniclear Allure 2026 Readers Choice Winner Sonic (no Rotating) Facial Cleansing + Exfoliation Brush for Men/Women Antimicrobial Protected Bristles 4 speeds Serum Infusion Head
MICHAEL TODD$79.164.7★635 rev
Evetree Brush Head Replacements Compatible with Clarisonic Mia 1 Mia 2 Mia Fit Alpha Fit Smart Profile Uplift and Alpha Fit Deep Pore Facial 2 Pack(Deep Pore)
Evetree$9.834.5★593 rev
Mia 2 Sonic Facial Cleansing Brush - Electric Face Exfoliator for Deep Clean & Pore Cleansing Waterproof & Rechargeable White
MFY$99.793.1★35 rev
Clarisonic Mia 2 Sonic Facial Cleansing Brush System White
Clarisonic$92.173.1★72 rev
Clarisonic Mia 2 Sonic Facial Cleansing Device 2 Speeds White
Clarisonic$95.133.1★25 rev
Newest
by launch date
Clarsonic Mia 2 Sonic Facial Cleansing Brush System White
Ganxudo$103.068 rev
Clarsonic Facial Cleansing Brush System Mia 2 Sonic Face Scrubber Pink
Brushot$100.5925 rev
Microtree Electric Facial Cleansing Brush Ultrasonic Vibrating Face Brush 2 Speeds for Gentle Clean Rechargeable Face Scrubber Exfoliator Waterproof Sonic Face Brushes for Cleansing
Microtree$59.3819 rev
Microtree Electric Facial Cleansing Brush Sonic Vibrating Rechargeable Face Scrubber Exfoliator 2 Speeds for Gentle Clean Face Wash Brush - No Rotation Safe for All Skin Types
Microtree$57.80101 rev
Microtree Electric Facial Cleansing Brush No Rotation Sonic Vibrating Rechargeable Face Scrubber Exfoliator 2 Speeds for Gentle Clean Face Brushes for Cleansing Waterproof Face Wash Brush
Microtree$58.69101 rev
Trending
90-day click momentumClarsonic Facial Cleansing Brush System Mia 2 Sonic Face Scrubber Pink
Brushot$100.594.3★
Clarsonic Mia 2 Sonic Facial Cleansing Brush System White
Ganxudo$103.063.8★
Clarisonic Mia 2 Sonic Facial Cleansing Device 2 Speeds Sea Breeze
Clarisonic$102.432.7★
Mia 2 Sonic Facial Cleansing Brush - Electric Face Exfoliator for Deep Clean & Pore Cleansing Waterproof & Rechargeable Sea Breeze
MFY$101.863.1★
Microtree Electric Facial Cleansing Brush Ultrasonic Vibrating Face Brush 2 Speeds for Gentle Clean Rechargeable Face Scrubber Exfoliator Waterproof Sonic Face Brushes for Cleansing
Microtree$59.383.5★
What buyers say about clarisonic
What buyers praise and complain about, mined from review topics.What buyers love
“gentle cleansing”
“My skin feels incredibly smooth”
“This really helped clear up my skin”
“Excellent product”
“Easy to hold”
“Great buy”
“Easily cleaned”
“Its effective”
“Charges well”
“As Described”
What buyers complain about
“Wont charge”
“broke quickly”
“It never worked”
“Waste of money”
“Bad quality”
“Doesnt clean well”
“had the batteries drain”
“Brushes are too soft”
“The heater doesnt get very warm”
“Does not fit”
Top return reasons
Common questions
- Is clarisonic profitable to sell on Amazon United States?
- The niche generates $875K/yr across 36 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (63/100).
- How competitive is the clarisonic niche?
- 13 brands and 22 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in clarisonic?
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.3%.
- When does demand for clarisonic peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the clarisonic niche?
- Listings span $9.82–$139.29; the average listing price is $79.34 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.