Is clarins sunscreen profitable to sell on Amazon United States?

The niche generates $289K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +88.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the clarins sunscreen niche?

3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clarins sunscreen?

Top complaints mined from reviews: Size-Overall, Value For Money, Allergies. The return rate is 0.5%.

When does demand for clarins sunscreen peak?

Demand peaks in Apr–Jul–Aug; the busiest month runs 2.7× the quietest.

What does it cost to enter the clarins sunscreen niche?

Listings span $8.42–$61.05; the average listing price is $32.45 (sweet spot $15–$100). The average incumbent carries 3,558 reviews — the moat a new listing must climb.

clarins sunscreen

Worth a look

Shows low returns (0.5%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.45

avg listing price — sweet spot $15–$100

Growth

Great+88.7%

90-day search growth — must beat 0% to launch

Price range

Great$8.42–$61.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$289K

$289K/yr · 100K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,558.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, clarins sunscreen is a $289K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

clarins sunscreen market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $325K–$406K; units × avg price
Conversion rate: 8.9%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 14.7%
Avg brand age: 49 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Shiseido82%
EltaMD14%
CeraVe5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.7% search growth over the last 90 days.

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 2.7×

Open Trend

Top clarins sunscreen search terms

shiseido sunscreen stick49K/yr +142.2%11.5% conv.
vertra sunscreen stick15K/yr +12.2%0.5% conv.
elta md sunscreen stick6K/yr +167.3%10.8% conv.
shiseido clear sunscreen stick spf 507K/yr +80.9%10.9% conv.
vertra7K/yr +5.7%0.3% conv.
elta md stick3K/yr +144.4%13.6% conv.
shiseido clear sunscreen stick spf 50+3K/yr +168.9%9.6% conv.
vertra sunscreen4K/yr +25.4%0.1% conv.
shiseido clear sunscreen stick3K/yr +57.3%14.5% conv.
shiseido sunscreen stick clear3K/yr +10.9%12.1% conv.

All search terms

Top clarins sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types

Shiseido$26.504.7★242 rev

EltaMD UV Stick Sunscreen for Face and Body Mineral SPF 50+ Face Stick Sunscreen with Zinc Oxide For Kids and Adults Sensitive Skin 1.3 oz

EltaMD$33.834.3★1,290 rev

Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types - 60 g

Shiseido$61.054.7★242 rev

CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free

CeraVe$8.424.5★12,459 rev

Newest

by launch date

Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types - 60 g

Shiseido$61.05242 rev

5mo ago

Shiseido Ultimate Sun Protector Clear Stick SPF 60+ - Invisible Portable Sunscreen for Face & Body - Visibly Improves Fine Lines Smoothness & Skin Tone - Non-Comedogenic All Skin Types

Shiseido$26.50242 rev

7mo ago

EltaMD UV Stick Sunscreen for Face and Body Mineral SPF 50+ Face Stick Sunscreen with Zinc Oxide For Kids and Adults Sensitive Skin 1.3 oz

EltaMD$33.831,290 rev

4y ago

CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free

CeraVe$8.4212,459 rev

13y ago

What buyers say about clarins sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use11%

“Easy to use”

Ease Of Application11%

“Very nice to apply”

Quality-Overall10%

“Good quality”

Size-Overall7%

“Love it and fits right into my bag”

Suitability Combination Skin6%

“has become a reliable part of my skincare routine”

Soft Feel6%

“Goes on smooth”

Value For Money5%

“Worth the price”

Adhesion/Stickiness5%

“this stick is the perfect for me”

Moist/Dry4%

“it is moisturizing”

Weight Light3%

“Dreamy lighter than air sunscreen in 50 spf”

What buyers complain about

Size-Overall13%

“Applicator is super small”

Value For Money8%

“Too expensive”

Allergies8%

“Allergic reaction”

Color6%

“bad white cast”

Adhesion/Stickiness5%

“However, it is sticky once on”

Residue5%

“leaves a residue”

Moist/Dry4%

“Very dry and hard to use”

Ease Of Application4%

“which makes it difficult to apply”

Oily/Greasy4%

“a little oily”

Thickness3%

“Sadly the formula is very thick”

Top return reasons

Size-Overall30%

Adhesion/Stickiness10%

Advertised Vs Actual Product9%

Value For Money7%

Product Condition7%

Oily/Greasy4%

Functionality-Overall4%

Smell3%

Color3%

Skin Health2%

Common questions

Is clarins sunscreen profitable to sell on Amazon United States?: The niche generates $289K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +88.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the clarins sunscreen niche?: 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clarins sunscreen?: Top complaints mined from reviews: Size-Overall, Value For Money, Allergies. The return rate is 0.5%.
When does demand for clarins sunscreen peak?: Demand peaks in Apr–Jul–Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the clarins sunscreen niche?: Listings span $8.42–$61.05; the average listing price is $32.45 (sweet spot $15–$100). The average incumbent carries 3,558 reviews — the moat a new listing must climb.