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Clarifying Shampoo Kids

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -13.0% this quarter, so Clarifying Shampoo Kids is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$343K/yr118K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
55%top-5 click share · 10 brands · 46 sellers

Flapen Score

Clarifying Shampoo Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Clarifying Shampoo Kids is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clarifying Shampoo Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Clarifying Shampoo Kids 118K times last year and spent an estimated $343K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
13.9%
Market size, estimated
$343Ka year
Peak month
September2.3× the quietest month
Top search term
lice prevention shampoo40K searches a year

02 · Price

A sale here is worth $21.04.

Listings sell for $21.04 on average, from $8.36 to $44.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $21.04 that is $11K to $16K a year per listing.

Average price
$21.04inside the $15 to $100 sweet spot
Price range
$8.36–$44.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Conditioners. It carries 3,119 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#276in Conditioners
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,119per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Clarifying Shampoo Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

46

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

5%

  • Brand 154%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 5%)

Demand

Clarifying Shampoo Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Clarifying Shampoo Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lice prevention shampoo40K/yr
  • lice shampoo and conditioner8K/yr
  • lice repellent shampoo15K/yr
  • lice prevention shampoo and conditioner6K/yr
  • lice shampoo prevention10K/yr
  • fairy tales rosemary repel shampoo8K/yr
  • rosemary repel shampoo9K/yr
  • lice prevention shampoo for kids11K/yr
  • lice conditioner3K/yr
  • best shampoo to prevent lice4K/yr

Reviews and returns

What reviews say buyers love and hate about Clarifying Shampoo Kids

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.6%of orders come back
“Overpowering scent”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Clarifying Shampoo Kids questions

Answered from the same tracked data.